Actualizing innovation effort: The impact of market knowledge diffusion in a dynamic system of competition

Journal of Marketing

Volumn 68, Issue 3, 2004, Pages 1-20

  Marinova, Detelina ^a  

^a CASE WESTERN RESERVE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 3142770039     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.68.3.1.34768     Document Type: Article

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