The effect of market orientation on product innovation

Journal of the Academy of Marketing Science

Volumn 28, Issue 2, 2000, Pages 239-247

  Lukas, Bryan A ^a   Ferrell, O C ^b,c  

^a UNIVERSITY OF MELBOURNE   (Australia)

^b Department of Environmental and Radiological Health Sciences   (United States)

^c Southwest Marketing Association   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 23044518262     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070300282005     Document Type: Article

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