An exploratory study of the innovation evaluation process

Journal of Product Innovation Management

Volumn 13, Issue 6, 1996, Pages 512-529

  Olshavsky, Richard W ^a   Spreng, Richard A ^b  

^a INDIANA UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

DATA PROCESSING; INDUSTRIAL MANAGEMENT; MARKETING; PRODUCTION ENGINEERING; RESEARCH AND DEVELOPMENT MANAGEMENT; SUPERVISORY PERSONNEL; TECHNOLOGY;

CATEGORIZATION STRATEGY; CONSUMER RESPONSE; PRODUCT INNOVATION;

PRODUCT DESIGN;

EID: 0030287101     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0737-6782(96)00037-9     Document Type: Article

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