The Role of Resource Access, Market Considerations, and the Nature of Innovation in Pursuit of Standards in the New Product Development Process

Journal of Product Innovation Management

Volumn 20, Issue 5, 2003, Pages 338-355

  Sahay, Arvind ^a   Riley, Debra ^b  

^a LONDON BUSINESS SCHOOL   (United Kingdom)

^b KINGSTON UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

CONSUMER PRODUCTS; CUSTOMER SATISFACTION; DECISION MAKING; MANAGERS; MARKETING; PRODUCT DEVELOPMENT; PROJECT MANAGEMENT; RESOURCE ALLOCATION;

COMPATIBILITY STANDARDS; CUSTOMER INTERFACE STANDARDS;

STANDARDS;

EID: 1542603285     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1111/1540-5885.00033     Document Type: Conference Paper

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