Critical development activities for really new versus incremental products

Journal of Product Innovation Management

Volumn 15, Issue 2, 1998, Pages 124-135

  Song, X Michael ^a   Montoya Weiss, Mitzi M ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

MARKETING; STRATEGIC PLANNING;

MARKET OPPORTUNITY ANALYSIS; NEW PRODUCT DEVELOPMENT (NPD) PROCESS; PRODUCT COMMERCIALIZATION;

PRODUCTION ENGINEERING;

EID: 0032023859     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0737-6782(97)00077-5     Document Type: Article

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