Product‐market positioning and prospector strategy: An analysis of strategic patterns from the resource‐based perspective

European Journal of Marketing

Volumn 37, Issue 10, 2003, Pages 1409-1439

  Morgan, Robert E ^a   Strong, Carolyn A ^b   McGuinness, Tony ^a  

^a ABERYSTWYTH UNIVERSITY   (United Kingdom)

^b CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Competitive advantage; Market position; Marketing strategy; Strategic evaluation

Indexed keywords

EID: 33846451355     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560310487176     Document Type: Article

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