Some Approaches to Complementary Product Strategy

Journal of Product Innovation Management

Volumn 15, Issue 4, 1998, Pages 352-367

  Sengupta, Sanjit ^a,b  

^a SAN FRANCISCO STATE UNIVERSITY   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

CONSUMER ELECTRONICS; DECISION THEORY; MARKETING; PRODUCT DESIGN; STRATEGIC PLANNING; TECHNOLOGY TRANSFER;

COMPLEMENTARY PRODUCT STRATEGY; ORIGINAL EQUIPMENT MANUFACTURER (OEM);

PRODUCTION ENGINEERING;

EID: 0032124107     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0737-6782(97)00106-9     Document Type: Article

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