Beyond Adoption: Development and Application of a Use-Diffusion Model

Journal of Marketing

Volumn 68, Issue 1, 2004, Pages 59-72

  Shih, Chuan Fong ^a   Venkatesh, Alladi ^b,c  

^a WAKE FOREST UNIVERSITY   (United States)

^b Department of Management ^*  (United States)

^c UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1642602979     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.68.1.59.24029     Document Type: Article

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