Corporate culture and commitment: Impact on performance of international new product development programs

Journal of Product Innovation Management

Volumn 21, Issue 5, 2004, Pages 309-333

  De Brentani, Ulrike ^a   Kleinschmidt, Elko J ^a  

^a John Molson School of Business   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

ENVIRONMENTAL IMPACT; INFORMATION TECHNOLOGY; INTERNATIONAL TRADE; MARKETING; PARAMETER ESTIMATION; RESEARCH AND DEVELOPMENT MANAGEMENT; RISK ASSESSMENT; SOCIETIES AND INSTITUTIONS; SUSTAINABLE DEVELOPMENT;

BEHAVIORAL ENVIRONMENT; GLOBALIZATION; NEW PRODUCT DEVELOPMENT (NPD);

PRODUCT DEVELOPMENT;

EID: 4344588982     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.0737-6782.2004.00085.x     Document Type: Conference Paper

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