Launch strategy and new product performance: An empirical examination in The Netherlands

Journal of Product Innovation Management

Volumn 16, Issue 6, 1999, Pages 545-556

  Hultink, Erik Jan ^a   Robben, Henry S J ^b  

^a DELFT UNIVERSITY OF TECHNOLOGY   (Netherlands)

^b NYENRODE BUSINESS UNIVERSITY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

BENCHMARKING; COMPETITION; DECISION THEORY; MARKETING; PRODUCT DESIGN; SALES; STRATEGIC PLANNING; SUPERVISORY PERSONNEL;

INNOVATIONS; NEW PRODUCT PERFORMANCE;

PRODUCT DEVELOPMENT;

EID: 0033347012     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0737-6782(99)00015-6     Document Type: Article

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