Strategic orientation of the firm and new product performance

Journal of Marketing Research

Volumn 34, Issue 1, 1997, Pages 77-90

  Gatignon, Hubert ^a   Xuereb, Jean Marc ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031527930     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3152066     Document Type: Article

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