Pioneering new geographical markets

Journal of Marketing Management

Volumn 13, Issue 1-3, 1997, Pages 89-104

  Baker, Michael J ^a   Becker, Sven H ^a  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0006394694     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.1997.9964460     Document Type: Article

References (21)

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