Best new product development and management practices in the Korean high-tech industry

Industrial Marketing Management

Volumn 35, Issue 3, 2006, Pages 262-278

  Song, Michael ^a,b   Noh, Jeonpyo ^c  

^a UNIVERSITY OF MISSOURI KANSAS CITY   (United States)

^b EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

^c Yonsei University Wonju   (South Korea)

Author keywords

Best practices; Korean hi tech firms; New product development

Indexed keywords

EID: 33644824719     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2005.04.007     Document Type: Article

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