PDMA success measurement project: Recommended measures for product development success and failure

Journal of Product Innovation Management

Volumn 13, Issue 6, 1996, Pages 478-496

  Griffin, Abbie ^a   Page, Albert L ^b  

^a UNIVERSITY OF CHICAGO   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

DECISION MAKING; FINANCE; MARKETING; PROJECT MANAGEMENT; SUPERVISORY PERSONNEL; TECHNOLOGY;

BUSINESS STRATEGY; CUSTOMER SATISFACTION; FINANCIAL RETURN; INNOVATION STRATEGY; PRODUCT DEVELOPMENT; SUCCESS MEASUREMENT PROJECT; TECHNICAL ADVANTAGE;

PRODUCT DESIGN;

EID: 0030287511     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0737-6782(96)00052-5     Document Type: Article

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