The implementation of innovation by a multinational operating in two different environments: A comparative study

Creativity and Innovation Management

Volumn 11, Issue 2, 2002, Pages 98-106

  Zain, Mohamed ^a   Richardson, Stanley ^b   Adam, Mohd Nazri Khan ^b  

^a UNIVERSITY PUTRA MALAYSIA   (Malaysia)

^b MULTIMEDIA UNIVERSITY   (Malaysia)

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EID: 34248174430     PISSN: 09631690     EISSN: 14678691     Source Type: Journal    
DOI: 10.1111/1467-8691.00241     Document Type: Article

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