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Journal of the Academy of Marketing Science
Volumn 31, Issue 3, 2003, Pages 323-326
The dangers of poor construct conceptualization
Author keywords

Conceptual Domain; Construct Validity; Formative Indicator; Internal Consistency Reliability; Measurement Model
Indexed keywords

EID: 0142052044     PISSN: 00920703     EISSN: 15527824     Source Type: Journal    
DOI: 10.1177/0092070303031003011     Document Type: Note
Times cited : (280)
References (9)
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    • Campbell, D.T.1    Fiske, D.W.2
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    • A Paradigm for Developing Better Measures of Marketing Constructs
    • Churchill, Gilbert A., Jr. 1979. “A Paradigm for Developing Better Measures of Marketing Constructs.”Journal of Marketing Research 16 (February): 64–73. DOI: 10.2307/3150876
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    • Churchill, G.A.1
  • 6
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    • Index Construction With Formative Indicators: An Alternative to Scale Development
    • Diamantopoulos, Adamatios and Heidi M. Winklhofer. 2001. “Index Construction With Formative Indicators: An Alternative to Scale Development.”Journal of Marketing Research 38 (May): 269–277. DOI: 10.1509/jmkr.38.2.269.18845
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    • Jarvis, Cheryl Burke, Scott B. MacKenzie, and Philip M. Podsakoff. Forthcoming. “A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research.”Journal of Consumer Research 30 (2).
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    • Jarvis, C.B.B.1    Mackenziepodsakoff, P.M.2
  • 9
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    • Guidelines for Conducting Research and Publishing in Marketing: From Conceptualization through the Review Process
    • Summers, John O. 2001. “Guidelines for Conducting Research and Publishing in Marketing: From Conceptualization through the Review Process.”Journal of the Academy of Marketing Science 29 (4): 405–415. DOI: 10.1177/03079450094243
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    • Summers, J.O.1

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.