Cross-functional product development teams, creativity, and the innovativeness of new consumer products

Journal of Marketing Research

Volumn 38, Issue 1, 2001, Pages 73-85

  Sethi, Rajesh ^a   Smith, Daniel C ^a   Whan Park, C ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0035530177     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.38.1.73.18833     Document Type: Article

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