The impact of organizational memory on new product performance and creativity

Journal of Marketing Research

Volumn 34, Issue 1, 1997, Pages 91-106

  Moorman, Christine ^a   Miner, Anne S ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031501443     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3152067     Document Type: Article

References (137)

1. Achrol, Ravi S. (1991), "Evolution of the Marketing Organization: New Forms for Turbulent Environments," Journal of Marketing, 55 (October), 77-93.
2. Adams, Marjorie and Joseph Lacugna (1994), "And Now for Something Completely Different: 'Really' New Products," Marketing Science Report No. 94-124. Cambridge, MA: Marketing Science Institute.
3. Aguilar, Francis (1967), Scanning the Business Environment. New York: Macmillan.
4. Aiken, Leona S. and Stephen G. West (1991), Multiple Regression: Testing and Interpreting Interactions. Newbury Park, CA: Sage Publications.
5. Aldrich, Howard (1979), Organizations and Environments. Englewood Cliffs, NJ: Prentice Hall.
6. Amburgey, Terry and Anne S. Miner (1992), "Strategic Momentum: The Effects of Repetitive, Positional, and Contextual Momentum on Merger Activity," Strategic Management Journal, 13 (June), 335-48.
7. Anderson, James C. (1987), "An Approach for Confirmatory Measurement and Structural Equation Modeling of Organizational Properties," Management Science, 33 (April), 525-41.
8. Anderson, Philip and Michael L. Tushman (1990), "Technological Discontinuities and Dominant Designs: A Cyclical Model of Technological Change," Administrative Science Quarterly, 35 (December), 604-33.
9. Andrews, Jonlee and Daniel C. Smith (1996), "In Search of the Marketing Imagination: Factors Affecting the Creativity of Marketing Programs for Mature Products," Journal of Marketing Research, 33 (May), 174-87.
10. Ansoff, H. Igor (1988), The New Corporate Strategy. New York: John Wiley & Sons.
11. Argote, Linda (1995), "Organizational Learning Curves: Persistence, Transfer, and Turnover," working paper, Kellogg Graduate School of Management, Northwestern University.
12. _ and Dennis Epple (1990), "Learning Curves in Manufacturing," Science, 247, 920-24.
13. Argyris, Chris and Donald A. Schon (1978), Organizational Learning: A Theory of Action Perspective. Reading, MA: Addison-Wesley.
14. Armstrong, Scott and Terry S. Overton (1977), "Estimating Non-response Bias in Mail Surveys," Journal of Marketing Research, 14 (August), 396-402.
15. Bagozzi, Richard P. and Lynn W. Phillips (1982), "Representing and Testing Organizational Theories: A Holistic Construal," Administrative Science Quarterly, 27 (September), 459-89.
16. Barabba, Vincent and Gerald Zaltman (1991), Hearing the Voice of the Market. Boston: Harvard Business School Press.
17. Bentler, Peter M. and Chih-Ping Cho (1988), "Practical Issues in Structural Modeling," in Common Problems/Proper Solutions: Avoiding Error in Quantitative Research, J. Scott Long, ed. Newbury Park, CA: Sage Publications, 161-92.
18. Borko, Hilda and Carol Livingston (1989), "Cognition and Improvisation: Differences in Mathematics Instruction by Expert and Novice Teachers," American Educational Research Journal, 26 (Winter), 473-98.
19. Brown, Shona L. and Kathleen M. Eisenhardt (1995), "Product Innovation as Core Capability: The Art of Dynamic Adaptation," working paper, Department of Industrial Engineering and Engineering Management, Stanford University.
20. Burgelman, Robert A. (1983), "A Process Model of Internal Corporate Venturing in the Diversified Major Firm," Administrative Science Quarterly, 28, (June), 223-44.
21. Churchill, Gilbert A., Jr. (1979), "A Paradigm for Developing Better Measures of Marketing Constructs," Journal of Marketing Research, 16 (February), 64-73.
22. Cohen, Michael D. (1991), "Individual Learning and Organizational Routine: Emerging Connections," Organization Science, 2 (February) 135-39.
23. Cohen, Wesley M. and Daniel A. Levinthal (1990), "Absorptive Capacity: A New Perspective on Learning and Innovation," Administrative Science Quarterly, 35 (September), 128-52.
24. _ and _ (1994), "Fortune Favors the Prepared Firm," Management Science, 40 (February), 227-51.
25. Cooper, Robert G. and Elko J. Kleinschmidt (1986), "An Investigation Into the New Product Process: Steps, Deficiencies, and Impact," Journal of Product Innovation Management, 3 (June), 71-85.
26. Cox, Taylor (1993), Cultural Diversity in Organizations: Theory, Research and Practice. San Francisco: Berrett-Koehler.
27. Cronbach, Lee J. (1987), "Statistical Tests for Moderator Variables: Flaws in Analyses Recently Proposed," Psychological Bulletin, 1 (3), 414-17.
28. Cyert, Richard M. and James G. March (1963), A Behavioral Theory of the Firm. Englewood Cliffs, NJ: Prentice Hall.
29. Daft, Richard L. and Karl E. Weick (1984), "Toward a Model of Organizations as Interpretation Systems," Academy of Management Review, 9 (April), 284-95.
30. Day, George S. (1991), "Learning About Markets," Marketing Science Institute Report, No. 91-117. Cambridge, MA: Marketing Science Institute.
31. _ (1994), "The Capabilities of Market-Driven Organizations," Journal of Marketing, 58 (October), 37-52.
32. _ and Prakash Nedungadi (1994), "Managerial Representations of Competitive Advantage," Journal of Marketing, 58 (April), 31-44.
33. Deshpandé, Rohit (1982), "The Organizational Context of Market Research Use," Journal of Marketing, 46 (Fall), 91-101.
34. _, John U. Farley, and Frederick E. Webster, Jr. (1993), "Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis," Journal of Marketing, 52 (January), 23-36.
35. _ and Frederick E. Webster, Jr. (1989), "Organizational Culture and Marketing: Defining the Research Agenda," Journal of Marketing, 53 (January), 3-15.
36. _ and Gerald Zaltman (1982), "Factors Affecting the Use of Market Research Information: A Path Analysis," Journal of Marketing Research, 19 (February), 14-31.
37. Dickson, Peter R. (1992), "Toward a General Theory of Competitive Rationality," Journal of Marketing, 56 (January), 69-83.
38. Dougherty, Deborah (1990), "Understanding New Markets for New Products," Strategic Management Journal, 11 (Summer), 59-78.
39. _ (1992), "Interpretive Barriers to Successful Product Innovation in Large Firms," Organization Science, 3 (May), 179-202.
40. Duncan, Robert B. and A. Weiss (1979), "Organizational Learning: Implications for Organizational Design," in Research in Organizational Behavior, Vol. 1, Barry M. Staw, ed. Greenwich, CT: JAI Press, 75-124.
41. Dutton, Jane E. and Robert B. Duncan (1987), "The Creation of Momentum for Change Through the Process of Strategic Issue Diagnosis," Strategic Management Journal, 8 (May/June), 279-95.
42. _ and Susan E. Jackson (1987), "The Categorization of Strategic Issues by Decision Makers and Its Links to Organizational Action," Academy of Management Review, 12 (January), 76-90.
43. Eisenhardt, Kathleen M. and Behnam N. Tabrizi (1995), "Accelerating Adaptive Processes: Product Innovation in the Global Computer Industry," Administrative Science Quarterly, 40 (March), 84-110.
44. El Sawy, Omar A., Glenn M. Gomes, and Manolete V. Gonzalez (1986), "Preserving Institutional Memory: The Management of History as an Organizational Resource," Academy of Management Best Paper Proceedings, 37, 118-22.
45. Epple, Dennis, Linda Argote, and Rukmini Devadas (1991), "Organizational Learning Curves: A Method for Investigating Intra-Planet Transfer of Knowledge Acquired Through Learning by Doing," Organization Science, 2 (February), 56-69.
46. Feldman, Martha (1989), Order Without Design: Information Production and Policy Making. Stanford, CA: Stanford University Press.
47. Fiol, C. Marlene (1994), "Consensus, Diversity, and Learning in Organizations," Organization Science, 5 (August), 403-20.
48. Foster, Richard N. (1986), "Timing Technological Transitions," in Technology in the Modern Corporation, Mel Horwitch, ed. New York: Pergamon Press.
49. Garud, Raghu and Praveen R. Nayyar (1994), "Transformative Capacity: Continual Structuring by Intertemporal Technology Transfer," Strategic Management Journal, 15 (June), 365-85.
50. _ and Michael A. Rappa (1994), "A Socio-Cognitive Model of Technology Evolution: The Case of Cochlear Implants," Organization Science, 5 (August), 344-62.
51. Garvin, David A. (1993), "Building a Learning Organization," Harvard Business Review, 71 (July/August), 78-91.
52. Gerbing, David W. and James C. Anderson (1988), "An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment," Journal of Marketing Research, 25 (May), 186-92.
53. Ghemawat, Pankaj (1991), "Market Incumbency and Technological Inertia," Marketing Science, 10 (Spring), 161-71.
54. Gigone, Daniel and Reid Hastie (1993), "The Common Knowledge Effect: Information Sharing and Group Judgment," Journal of Personality and Social Psychology, 65 (5), 959-74.
55. Glazer, Rashi (1991), "Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset," Journal of Marketing, 55 (October), 1-19.
56. _ and Allen M. Weiss (1993), "Marketing in Turbulent Environments: Decision Processes and the Time-Sensitivity of Information," Journal of Marketing Research, 30 (November), 509-21.
57. Griffin, Abbie and John R. Hauser (1992), "Patterns of Communication Among Marketing, Engineering, and Manufacturing - A Comparison Between Two New Product Teams," Management Science, 38 (March), 360-73.
58. _ and _ (1993), "The Voice of the Customer," Marketing Science, 12 (Winter), 1-27
59. _ and _ (1994), "Integrating Mechanisms for Marketing and R&D," Marketing Science Institute Report, No. 94-116. Cambridge, MA: Marketing Science Institute.
60. _ and Albert L. Page (1993), "An Interim Report on Measuring Product Development Success and Failure," Journal of Product Innovation Management, 10 (September), 291-308.
61. Gupta, Ashok K., S. P. Raj, and David Wilemon (1986), "A Model for Studying R&D-Marking Interface in the Product Innovation Process," Journal of Marketing, 50 (April), 7-17.
62. Guzzo, R. A. and Eduardo Salas (1995), Team Effectiveness and Decision Making in Organizations. San Francisco: Jossey-Bass.
63. Hauser, John R. and Don Clausing (1988), "The House of Quality," Harvard Business Review, 66 (May/June), 63-73.
64. Hedberg, Bo (1981), "How Organizations Learn and Unlearn," in Handbook of Organizational Design, P. C. Nystram and W. H. Starbuck, eds. London: Oxford University Press, 3-27.
65. Holland, J. H. (1975), Adaptation in Natural and Artificial Systems: An Introductory Analysis with Applications to Biology, Control and Artificial Intelligence. Ann Arbor, MI: University of Michigan Press.
66. Huber, George P. (1991), "Organizational Learning: The Contributing Processes and the Literatures," Organizational Science, 2 (February), 88-115.
67. Hutchins, Edwin (1991), "Organizing Work by Adaptation," Organization Science, 2 (February), 14-39.
68. Hutt, Michael D., Peter H. Reingen, and John R. Ronchetto, Jr. (1988), "Tracing Emergent Processes in Marketing Strategy Formation," Journal of Marketing," 52 (January), 4-19.
69. Imai, K., I. Nonaka, and H. Takeuchi, (1985), "Managing the New Product Development Process: How Japanese Firms Learn and Unlearn," in The Uneasy Alliance, K. Clark, R. Hayes, and C. Lorenz, eds. Boston: Harvard Business School, 337-76.
70. John, George and Claude Martin (1984), "Effects of Organizational Structure on Marketing Planning on Credibility and Utilization of Plan Output," Journal of Marketing Research, 21 (May), 170-83.
71. Jackson, Susan E. and Jane E. Dutton (1988), "Discerning Threats and Opportunities," Administrative Science Quarterly, 33 (September), 370-87.
72. Jaworski, Bernard J. and Ajay K. Kohli (1993), "Market Orientation: Antecedents and Consequences," Journal of Marketing, 57 (July), 53-71.
73. Katz, Ralph and Thomas J. Allen (1982), "Investigating the Not-Invented-Here-Syndrome: A Look at the Performance, Tenure, and Communication Patterns of 50 R&D Project Groups," R&D Management, 12 (1), 7-19.
74. Kleinschmidt, E. J. and R. G. Cooper (1991), "The Impact of Product Innovativeness on Performance," Journal of Product Innovation Management, 8 (December), 240-51.
75. Kohli, Ajay K., and Bernard J. Jaworski (1990), "Market Orientation: The Construct, Research Propositions, and Managerial Implications," Journal of Marketing, 54 (April), 1-18.
76. Larwood, Laurie, Cecilia M. Falbe, Mark P. Kriger, and Paul Miesing (1995), "Structure and Meaning of Organizational Vision," Academy of Management Journal, 38 (June), 740-69.
77. Lawrence, Paul and J. Lorsch (1967), Organization and Environment: Managing Differentiation and Integration. Boston: Division of Research Graduate School Business Administration, Harvard University.
78. Leonard-Barton, Dorothy (1992), "Core Capabilities and Core Rigidities: A Paradox in Managing New Product Development," Strategic Management Journal, 13 (Summer), 111-25.
79. Levitt, Barbara and James G. March (1988), "Organizational Learning," in Annual Review of Sociology, Vol. 14. Palo Alto: Annual Review, 319-40.
80. Lurie, Ralinda Young (1987), "The World VCR Industry," Case 9-387-098. Cambridge, MA: Harvard Business School.
81. Lyles, Marjorie A and Charles R. Schwenk (1992), "Top Management, Strategy, and Organizational Knowledge Structures," Journal of Management Studies, 29 (March), 155-73
82. March, James G. (1979), "The Technology of Foolishness," in Ambiguity and Choice in Organizations, James G. March and Johan P. Olsen, eds. Norway: Universitetsfarlgt, 69-81.
83. _ (1991) "Exploration and Exploitation in Organizational Learning," Organization Science, 2 (February), 71-78.
84. _ and Herbert A. Simon (1968), Organizations. New York: John Wiley & Sons.
85. Martin, Joann (1982), "Stories and Scripts in Organizational Settings," in Cognitive Social Psychology, A. Hastorf and A. Isen, eds. New York: Elsevier.
86. _ and Siehl, C. (1983), "Organizational Culture and Counter Culture: An Uneasy Symbiosis," Organizational Dynamics, 12 (Autumn), 52-64.
87. Mason, Charlotte H. and William D. Perreault, Jr. (1991), "Collinearity, Power, and Interpretation of Multiple Regression Analysis," Journal of Marketing Research, 28 (August), 268-80.
88. McDonough, Edward F. III (1993), "Faster New Product Development: Investigating the Effects of Technology and Characteristics of the Project Leader and Team," Journal of Product Innovation Management, 10 (June), 241-50.
89. Miner, Anne S. (1994), "Seeking Adaptive Advantage: Evolutionary Theory and Managerial Action," in Evolutionary Dynamics of Organizations, Joel A. Baum and J.V. Singh, eds. Oxford: Oxford University Press, 76-89.
90. _ (1990), "Structural Evolution Through Idiosyncratic Jobs: The Potential for Unplanned Learning," Organization Science, 1 (May) 195-210.
91. Mintzberg, Henry (1979), The Structuring of Organizations. Englewood Cliffs, NJ: Prentice-Hall.
92. Moenaert, Rudy and William Souder (1990a), "An Information Transfer Model for Integrating Marketing and R&D Personnel in New Product Development Projects," Journal of Product Innovation Management, 7 (June), 91-107.
93. _ and _ (1990b), "An Analysis of the Use of Extra-functional Information by R&D and Marketing Personnel: Review and Model," Journal of Product Innovation Management, 7 (September), 213-29.
94. Montoya-Weiss, Mitzi M. and Roger Calantone (1994), "Determinants of New Product Performance: A Review and Meta-Analysis," Journal of Product Innovation Management, 11 (November), 397-417.
95. Moorman, Christine (1995), "Organizational Market Information Processes: Cultural Antecedents and New Product Outcomes," Journal of Marketing Research, 32 (August), 318-35.
96. _ and Anne S. Miner (1996), "The Relationship Between Organizational Memory and Organizational Improvisation," working paper, Graduate School of Business, University of Wisconsin-Madison, 53706-1323.
97. Narver, John C. and Stanley F. Slater (1990), "The Effect of a Market Orientation on Business Profitability," Journal of Marketing, 54 (October), 20-35.
98. Nelson, Richard R. (1982), "The Role of Knowledge in R&D Efficiency," Quarterly Journal of Economics, 97 (August), 453-70.
99. _ and Sidney G. Winter (1982), An Evolutionary Theory of Economic Change. Cambridge, MA: Harvard University Press.
100. Nemeth, Charlene (1986), "Differential Contributions of Majority and Minority Influence," Psychological Review, 93 (January), 23-32.
101. Nonaka, Ikujiro (1990), "Redundant, Overlapping Organization: A Japanese Approach to Managing the Innovation Process," California Management Review, 32 (Spring), 27-38.
102. _ (1991), "The Knowledge-Creating Company," Harvard Business Review, 69 (November/December), 96-104.
103. _ and Franco M. Nicosia (1979), "Marketing Management, Its Environment, and Information Processing: A Problem of Organizational Design," Journal of Business Research, 7 (4), 277-300.
104. Olson, Eric M., Orville C. Walker, and Robert W. Ruekert (1995), "Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness," Journal of Marketing, 59 (January), 48-62.
105. Orr, Julian E. (1990), "Sharing Knowledge, Celebrating Identity: Community Memory in a Service Culture," in Collective Remembering, David Middleton and Derek Edwards, eds. Newbury Park, CA: Sage Publications, 169-89.
106. Pedhazur, Elazar J. (1982), Multiple Regression in Behavioral Research: Explanation and Prediction. New York: Holt, Rinehart, and Winston.
107. Peters, Thomas (1988), "The Mythology of Innovation, or a Skunkworks Tale, Part II," in Readings in the Management of Innovation, 2d ed., Michael L. Tushman and William L. Moore, eds. Cambridge, MA: Ballinger, 138-47.
108. Prahalad, C.K. and Gary Hamel (1990), "The Core Competence of the Corporation," Harvard Business Review, 90 (May/June), 79-91.
109. Quinn, James B. (1986), "Innovation and Corporate Strategy: Managed Chaos," in Technology in the Modern Corporation: A Strategic Perspective, Mel Horwich, ed. New York: Pergamon Press, 167-83.
110. Rumelt, Richard P. (1974), Strategy, Structure and Economic Performance. Cambridge, MA: Harvard University Press.
111. Sandelands, Lloyd E. and Ralph E. Stablein (1987), "The Concept of Organization Mind," in Research in the Sociology of Organizations, Vol. 5, Samuel B. Barcharach, ed. Greenwich, CT: JAI Press, Inc., 135-61.
112. Schoonhoven, Claudia. B., Kathleen, M. Eisenhardt, and Katherine Lyman (1990), "Speeding Products To Market: Waiting Time to First Product Introduction in New Firms," Administrative Science Quarterly, 35 (March), 177-207.
113. Scott, Richard (1987), Organizations: Rational, Natural, and Open Systems, 2d ed. Englewood Cliffs, NJ: Prentice-Hall.
114. Seely Brown, John (1993), "Keynote Address: Seeing Differently," in Marketing Science Institute Report No. 93-103, Marjorie Adams, ed. Cambridge, MA: Marketing Science Institute, 1-5.
115. Sinkula, James M. (1994), "Market Information Processing and Organizational Learning," Journal of Marketing, 58 (January), 35-45.
116. Smircich, Linda (1983), "Concepts of Culture and Organizational Analysis," Administrative Science, 28 (September), 339-58.
117. Souder, William E. (1987), Managing New Product Innovations. Lexington, MA: Lexington Books.
118. Starbuck, William H. (1976), "Organizations and their Environments," in Handbook of Industrial and Organizational Psychology, M. D. Dunnette, ed. New York: Rand McNally, 1069-123.
119. _ (1992), "Learning by Knowledge-Intensive Firms," Journal of Management Studies, 29 (November), 113-40.
120. Suchman, Mark (1994), "On Advice of Counsel: Law Firms and Venture Capital Funds as Information Intermediaries in the Structuration of Silicon Valley," unpublished doctoral dissertation, Sociology Department, Stanford University.
121. Teece, David J. (1987), "Profiting From Technological Innovation: Implications for Integration, Collaboration, Licensing, and Public Policy," in The Competitive Challenge, David J. Teece, ed. New York: Harper & Row, 185-219.
122. Tushman, Michael L. and Phil Anderson (1986), "Technological Discontinuities and Organization Environments," Administrative Science Quarterly, 31 (September), 439-65.
123. _ and Richard Nelson (1990), "Introduction: Technology, Organizations, and Innovation," Administrative Science Quarterly, 35 (March), 1-8.
124. _ and Elaine Romanelli (1985), "Organizational Evolution: A Metamorphosis Model of Convergence and Reorientation," in Research in Organizational Behavior, Vol. 7, B. Staw and L. Cummings, eds. Greenwich, CT: JAI Press, 171-222.
125. Varadarajan, Poondi (1983), "Intensive Growth Opportunities: An Extended Classification," California Management Review, 25 (Spring), 118-32.
126. Walsh, James P. and Gerardo Rivera Ungson (1991), "Organizational Memory," Academy of Management Review, 16 (January), 57-91.
127. Watcher, J. (1983), "Creative Problem Solving as a Result of Majority Versus Minority Influence," European Journal of Social Psychology, 13 (January-March), 45-55.
128. Webster, Fred and Yoram Wind (1972), Organizational Buying Behavior. Englewood Cliffs, NJ: Prentice-Hall.
129. Weick, Karl E. (1979), "Cognitive Processes in Organizations," in Research in Organizational Behavior, Vol. 1, Barry N. Staw, ed. Greenwich, CT: JAI Press, 41-74.
130. _ (1993a), "Organizational Redesign as Improvisation," in Organizational Change and Redesign, George P. Huber and William H. Glick, eds. Oxford: Oxford University Press, 346-79.
131. _ (1993b), "Managing as Improvisation: Lessons from the World of Jazz," working paper, Graduate School of Business Administration, University of Michigan.
132. Weiss, Allen and Jan B. Heide (1993), "The Nature of Organizational Search in High Technology Markets," Journal of Marketing Research, 30 (May), 220-33.
133. Wilton, Peter C. and John G. Meyers (1986), "Task, Expectancy, and Information Assessment Effects in Information Utilization Processes," Journal of Consumer Research, 12 (March), 469-86.
134. Winter, Sidney G. (1987), "Knowledge and Competence as Strategic Assets." in The Competitive Challenge: Strategies for Industrial Innovation and Renewal, David J. Teece, ed. New York: Harper & Row, 159-84.
135. Womack, J., D. Jones, and D. Roos (1990), The Machine That Changed the World: The Story of Lean Production. New York: Rawson-Macmillian.
136. Zaltman, Gerald, Michael Heffring, and Karen LeMasters (1983), Theory Construction in Marketing: Some Thoughts on Thinking. New York: John Wiley & Sons.
137. Zirger Billie Jo and Modesto A. Maidique (1990), "A Model of New Product Development: An Empirical Test," Management Science, 36 (July), 867-93.