The effects of environmental turbulence on new product development strategy planning

Journal of Product Innovation Management

Volumn 20, Issue 2, 2003, Pages 90-103

  Calantone, Roger ^a   Garcia, Rosanna ^b   Dröge, Cornelia ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b NORTHEASTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

MARKET ORIENTATION; MARKET TURBULENCE; NEW PRODUCT DEVELOPMENT (NPD); TECHNOLOGICAL TURBULENCE;

DECISION MAKING; INDUSTRIAL MANAGEMENT; INDUSTRIAL RESEARCH; INVESTMENTS; MANAGERS; MARKETING; RESEARCH AND DEVELOPMENT MANAGEMENT; RISK ASSESSMENT; STRATEGIC PLANNING; TECHNOLOGY TRANSFER;

PRODUCT DEVELOPMENT;

EID: 2342545574     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1111/1540-5885.2002003     Document Type: Article

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