The acquisition and utilization of information in new product alliances: A strength-of-ties perspective

Journal of Marketing

Volumn 65, Issue 2, 2001, Pages 1-18

  Rindfleisch, Aric ^a   Moorman, Christine ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0035633655     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.65.2.1.18253     Document Type: Review

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