Market orientation and the new product paradox

Journal of Product Innovation Management

Volumn 22, Issue 6, 2005, Pages 483-502

  Baker, William E ^a   Sinkula, James M ^a  

^a SAN DIEGO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

MARKET ORIENTATION; MARKETING FUNCTIONS; NOMOLOGICAL INQUIRY; PROFITABILITY;

INDUSTRIAL MANAGEMENT; MATHEMATICAL MODELS; PERFORMANCE; PRODUCT DEVELOPMENT; PROFESSIONAL ASPECTS;

MARKETING;

EID: 27944442512     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2005.00145.x     Document Type: Article

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