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Journal of the Academy of Marketing Science
Volumn 29, Issue 4, 2001, Pages 405-415
Guidelines for conducting research and publishing in marketing: From conceptualization through the review process
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EID: 23044530016     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/03079450094243     Document Type: Short Survey
Times cited : (156)
References (10)
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    • (1968) The Handbook of Social Psychology. 2nd Ed. , vol.2 , pp. 1-79
    • Aronson, E.1    Carlsmith, J.M.2
  • 2
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    • Recommendations for APA Test Standards Regarding Construct, Trait, or Discriminant Validity
    • Campbell, Donald. 1960. "Recommendations for APA Test Standards Regarding Construct, Trait, or Discriminant Validity." American Psychologist 15 (August): 546-553.
    • (1960) American Psychologist , vol.15 , Issue.AUGUST , pp. 546-553
    • Campbell, D.1
  • 3
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    • Convergent and Discriminant Validation by the Multitrait-Multimethod Matrix
    • _ and Donald W. Fisk. 1959. "Convergent and Discriminant Validation by the Multitrait-Multimethod Matrix." Psychological Bulletin 56 (March): 81-105.
    • (1959) Psychological Bulletin , vol.56 , Issue.MARCH , pp. 81-105
    • Fisk, D.W.1
  • 5
    • 0001960725 scopus 로고
    • Test Validation
    • Ed. R. L. Thorndike. Washington, DC: American Council on Education
    • Cronbach, L. J. 1971. "Test Validation." In Educational Measurement. 2d ed. Ed. R. L. Thorndike. Washington, DC: American Council on Education, 443-507.
    • (1971) Educational Measurement. 2d Ed. , pp. 443-507
    • Cronbach, L.J.1
  • 6
    • 0001073758 scopus 로고
    • Building Theories from Case Study Research
    • Eisenhardt, Kathleen M. 1989. "Building Theories From Case Study Research." Academy of Management Review 14 (4): 532-550.
    • (1989) Academy of Management Review , vol.14 , Issue.4 , pp. 532-550
    • Eisenhardt, K.M.1
  • 7
    • 0000810993 scopus 로고
    • Some Unexplored Supervisory Behaviors and Their Influence on Salespeople's Role Clarity, Specific Self-Esteem, Job Satisfaction, and Motivation
    • Kohli, Ajay K. 1985. "Some Unexplored Supervisory Behaviors and Their Influence on Salespeople's Role Clarity, Specific Self-Esteem, Job Satisfaction, and Motivation." Journal of Marketing Research 22 (November): 424-433.
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    • Kohli, A.K.1
  • 9
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    • Self-Reports in Organizational Research: Problems and Prospects
    • Podsakoff, Philip M. and Dennis W. Organ. 1986. "Self-Reports in Organizational Research: Problems and Prospects." Journal of Management 12 (4): 531-544.
    • (1986) Journal of Management , vol.12 , Issue.4 , pp. 531-544
    • Podsakoff, P.M.1    Organ, D.W.2
  • 10
    • 33750236625 scopus 로고    scopus 로고
    • From the Editor: Reflections on Research and Publishing
    • Varadarajan, P. Rajan. 1996. "From the Editor: Reflections on Research and Publishing." Journal of Marketing 60 (October): 3-6.
    • (1996) Journal of Marketing , vol.60 , Issue.OCTOBER , pp. 3-6
    • Varadarajan, P.R.1

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.