Exploring the characteristics of the market-driven firms and antecedents to sustained competitive advantage

Industrial Marketing Management

Volumn 33, Issue 5, 2004, Pages 419-428

  Weerawardena, Jay ^a   O'Cass, Aron ^b  

^a UNIVERSITY OF QUEENSLAND   (Australia)

^b UNIVERSITY OF NEWCASTLE   (Australia)

Author keywords

Competitive advantage; Innovation; Marketing capabilities; Organizational learning

Indexed keywords

EID: 2542488309     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2003.07.002     Document Type: Article

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