The impact of new product launch strategies on competitive reaction in industrial markets

Journal of Product Innovation Management

Volumn 19, Issue 2, 2002, Pages 159-170

  Debruyne, Marion ^a   Rudy, Moenaert ^b   Griffin, Abbie ^c   Hart, Susan ^d   Hultink, Erik Jan ^e   Robben, Henry ^b  

^a GHENT UNIVERSITY   (Belgium)

^b NYENRODE BUSINESS UNIVERSITY   (Netherlands)

^c UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^d UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^e DELFT UNIVERSITY OF TECHNOLOGY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

COMPETITIVE INTELLIGENCE; DATA REDUCTION; DECISION MAKING; MARKETING; MATHEMATICAL MODELS; REGRESSION ANALYSIS; STRATEGIC PLANNING;

INDUSTRIAL MARKETS; PRODUCT LAUNCH STRATEGIES;

PRODUCT DEVELOPMENT;

EID: 0036464853     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0737-6782(01)00135-7     Document Type: Article

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