Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance

Journal of Business Research

Volumn 59, Issue 1, 2006, Pages 37-45

  Weerawardena, Jay ^a   O'Cass, Aron ^b   Julian, Craig ^c  

^a UNIVERSITY OF QUEENSLAND   (Australia)

^b UNIVERSITY OF NEWCASTLE   (Australia)

^c UNIVERSITY OF ADELAIDE   (Australia)

Author keywords

Brand performance; Industry dynamism; Industry structure; Innovation; Organizational learning

Indexed keywords

EID: 28044431796     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2005.02.004     Document Type: Article

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