Implementation of industrial process innovations: factors, effects, and marketing implications

Journal of Product Innovation Management

Volumn 16, Issue 3, 1999, Pages 295-311

  Meyers, Patricia W ^a   Sivakumar, K ^a   Nakata, Cheryl ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

COMPUTER AIDED DESIGN; COMPUTER AIDED MANUFACTURING; DECISION SUPPORT SYSTEMS; EXPERT SYSTEMS; MARKETING; PRODUCT DEVELOPMENT; ROBOTICS;

IMPLEMENTATION; INDUSTRIAL PROCESS INNOVATIONS;

INDUSTRIAL MANAGEMENT;

EID: 0032681530     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0737-6782(98)00044-7     Document Type: Article

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