How new product introductions affect sales management strategy: The impact of type of "Newness" of the new product

Journal of Product Innovation Management

Volumn 20, Issue 4, 2003, Pages 270-283

  Micheal, Kamel ^a   Rochford, Linda ^b   Wotruba, Thomas R ^c  

^a UNIVERSITY OF WOLLONGONG   (Australia)

^b UNIVERSITY OF MINNESOTA DULUTH   (United States)

^c NONE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COMPETITION; CUSTOMER SATISFACTION; INDUSTRIAL MANAGEMENT; INDUSTRIAL RESEARCH; MARKETING; PERSONNEL TRAINING; SALES; STRATEGIC PLANNING;

NEW PRODUCT LAUNCH; SALES MANAGEMENT; SALES MANAGEMENT STRATEGY;

PRODUCT DEVELOPMENT;

EID: 2342595926     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1111/1540-5885.00026     Document Type: Article

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