Decomposing product innovativeness and its effects on new product success

Journal of Product Innovation Management

Volumn 23, Issue 5, 2006, Pages 408-421

  Calantone, Roger J ^a   Chan, Kwong ^b,c   Cui, Anna S ^d  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b UNIVERSITY OF MASSACHUSETTS   (United States)

^c Michigan State University ^*

^d MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

PRODUCT INNOVATIVENESS; PRODUCT QUALITY; PROFITABILITY;

CUSTOMER SATISFACTION; MARKETING; PRODUCT DESIGN; QUALITY ASSURANCE;

PRODUCT DEVELOPMENT;

EID: 33748331159     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2006.00213.x     Document Type: Article

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