Frontline employees’ collaboration in industrial service innovation: routes of co-creation’s effects on new service performance

Journal of the Academy of Marketing Science

Volumn 44, Issue 3, 2016, Pages 350-375

  Santos Vijande, María Leticia ^a   López Sánchez, José Ángel ^b   Rudd, John ^c  

^a UNIVERSITY OF OVIEDO   (Spain)

^b UNIVERSITY OF EXTREMADURA   (Spain)

^c ASTON UNIVERSITY   (United Kingdom)

Author keywords

Frontline employees; Knowledge intensive business services; New service co creation; New service development speed; New service performance; New service quality

Indexed keywords

EID: 84929650687     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-015-0447-4     Document Type: Article

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