Service innovation strategy and process: A cross-national comparative analysis

International Marketing Review

Volumn 23, Issue 3, 2006, Pages 234-254

  Alam, Ian ^a  

^a STATE UNIVERSITY OF NEW YORK   (United States)

Author keywords

Australia; Cross cultural studies; Innovation; Service industries

Indexed keywords

EID: 33744765895     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330610670433     Document Type: Article

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