In pursuit of the "ideal approach" to successful marketing strategy implementation

European Journal of Marketing

Volumn 41, Issue 5-6, 2007, Pages 659-677

  Thorpe, Eleri R ^a   Morgan, Robert E ^a  

^a CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Marketing management; Marketing strategy; Middle managers; Service industries

Indexed keywords

EID: 34249723656     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560710737679     Document Type: Article

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