New service development: a review of the literature and annotated bibliography

European Journal of Marketing

Volumn 32, Issue 3-4, 1998, Pages 184-251

  Johne, Axel ^a   Storey, Chris ^a  

^a CITY UNIVERSITY   (United Kingdom)

Author keywords

Financial services; Innovation; Product development; Service industries; Services marketing

Indexed keywords

EID: 84986078945     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569810204526     Document Type: Review

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