New service development: Areas for exploitation and exploration

Journal of Operations Management

Volumn 20, Issue 2, 2002, Pages 135-157

  Menor, Larry J ^a   Tatikonda, Mohan V ^b   Sampson, Scott E ^c  

^a UNIVERSITY OF WESTERN ONTARIO   (Canada)

^b INDIANA UNIVERSITY   (United States)

^c BRIGHAM YOUNG UNIVERSITY   (United States)

Author keywords

Product development; Service development; Service operations

Indexed keywords

INTERNET; PRODUCT DESIGN; PRODUCT DEVELOPMENT; RESEARCH AND DEVELOPMENT MANAGEMENT;

SERVICE DEVELOPMENT;

OPERATIONS RESEARCH;

EID: 0036532340     PISSN: 02726963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0272-6963(01)00091-2     Document Type: Article

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