Bottom-up learning in marketing frontlines: Conceptualization, processes, and consequences

Journal of the Academy of Marketing Science

Volumn 40, Issue 6, 2012, Pages 821-844

  Ye, Jun ^a   Marinova, Detelina ^b   Singh, Jagdip ^c  

^a UNIVERSITY OF OREGON   (United States)

^b UNIVERSITY OF MISSOURI   (United States)

^c CASE WESTERN RESERVE UNIVERSITY   (United States)

Author keywords

Customer satisfaction; Frontline learning; Service revenue

Indexed keywords

EID: 84867901360     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-011-0289-7     Document Type: Article

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