Augmented service offering: A conceptualization and study of its impact on new service success

Journal of Product Innovation Management

Volumn 15, Issue 4, 1998, Pages 335-351

  Storey, Chris ^a   Easingwood, Christopher J ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

COMPETITION; DECISION THEORY; MARKETING; PROCESS ENGINEERING; PRODUCT DESIGN; QUALITY ASSURANCE; SUPERVISORY PERSONNEL; VALUE ENGINEERING;

AUGMENTED SERVICE OFFERING (ASO);

PRODUCTION ENGINEERING;

EID: 0032121781     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0737-6782(97)00107-0     Document Type: Article

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