An empirical comparison of the efficacy of covariance-based and variance-based SEM

International Journal of Research in Marketing

Volumn 26, Issue 4, 2009, Pages 332-344

  Reinartz, Werner ^a,b   Haenlein, Michael ^c   Henseler, Jörg ^d,e  

^a UNIVERSITY OF COLOGNE   (Germany)

^b INSEAD   (France)

^c ESCP EUROPE   (France)

^d RADBOUD UNIVERSITY NIJMEGEN   (Netherlands)

^e NOVA INFORMATION MANAGEMENT SCHOOL NOVA IMS   (Portugal)

Author keywords

LISREL; Maximum likelihood; Monte Carlo simulation; PLS; Structural equation modeling

Indexed keywords

EID: 70350061364     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2009.08.001     Document Type: Article

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