메뉴 건너뛰기




Volumn 14, Issue 2, 2011, Pages 164-179

Developing customer service innovations for service employees: The effects of NSD characteristics on internal innovation magnitude

Author keywords

customer service; internal marketing; product recovery; service employees; service innovation

Indexed keywords


EID: 79955538047     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670511401007     Document Type: Article
Times cited : (31)

References (65)
  • 2
    • 33344455195 scopus 로고    scopus 로고
    • Internal Marketing and the Mediating Role of Organizational Competencies
    • Ahmed, Parvaiz K., Mohammed Rafiq, and Norizan M. Saad (2003), 'Internal Marketing and the Mediating Role of Organizational Competencies,' European Journal of Marketing, 37 (9), 1221-41.
    • (2003) European Journal of Marketing , vol.37 , Issue.9 , pp. 1221-1241
    • Ahmed, P.K.1    Rafiq, M.2    Saad, N.M.3
  • 4
    • 0037495082 scopus 로고    scopus 로고
    • An Exploratory Investigation of User Involvement in New Service Development
    • Alam, I. (2002), "An Exploratory Investigation of User Involvement in New Service Development," Journal of the Academy of Marketing Science, 30 (3), 250-61.
    • (2002) Journal of the Academy of Marketing Science , vol.30 , Issue.3 , pp. 250-261
    • Alam, I.1
  • 5
    • 0036347120 scopus 로고    scopus 로고
    • The Employee-Organization Relationship, Organizational Citizenship Behaviors, and Superior Service Quality,'
    • Bell, Simon J. and Bulent Menguc (2002), 'The Employee-Organization Relationship, Organizational Citizenship Behaviors, and Superior Service Quality,' Journal of Retailing, 78 (2), 131-46.
    • (2002) Journal of Retailing , vol.78 , Issue.2 , pp. 131-146
    • Bell, S.J.1    Menguc, B.2
  • 7
    • 0036004603 scopus 로고    scopus 로고
    • Managing Business-to-Business Customer Relationships Following Key Contact Employee Turnover in a Vendor Firm
    • Bendapudi, Neeli and Robert P. Leone (2002), 'Managing Business-to-Business Customer Relationships Following Key Contact Employee Turnover in a Vendor Firm,' Journal of Marketing, 66 (April), 83-101.
    • (2002) Journal of Marketing , vol.66 , Issue.April , pp. 83-101
    • Bendapudi, N.1    Leone, R.P.2
  • 8
    • 0037254312 scopus 로고    scopus 로고
    • Psychological Implications of Customer Participation in Co-Production
    • Bendapudi, Neeli and Robert P. Leone (2003), 'Psychological Implications of Customer Participation in Co-Production,' Journal of Marketing, 67 (1), 14-28.
    • (2003) Journal of Marketing , vol.67 , Issue.1 , pp. 14-28
    • Bendapudi, N.1    Leone, R.P.2
  • 9
    • 3142757259 scopus 로고
    • Improving Retailer Capability for Effective Consumerism Response
    • Berry, Leonard, James S. Hensel, and Marian C. Burke (1976), 'Improving Retailer Capability for Effective Consumerism Response,' Journal of Retailing, 52 (3), 3-14.
    • (1976) Journal of Retailing , vol.52 , Issue.3 , pp. 3-14
    • Berry, L.1    Hensel, J.S.2    Burke, M.C.3
  • 10
    • 0040207066 scopus 로고
    • Services Marketing Starts from Within
    • Berry, Leonard and A. Parasuraman (1992), 'Services Marketing Starts from Within,' Marketing Management, 1 (1), 24-34.
    • (1992) Marketing Management , vol.1 , Issue.1 , pp. 24-34
    • Berry, L.1    Parasuraman, A.2
  • 12
    • 0002866667 scopus 로고
    • Evaluating Service Encounters: The Effects of Physical Surrounding and Employee Responses
    • Bitner, Mary Jo (1990), 'Evaluating Service Encounters: The Effects of Physical Surrounding and Employee Responses,' Journal of Marketing, 54 (April), 69-82.
    • (1990) Journal of Marketing , vol.54 , Issue.April , pp. 69-82
    • Bitner, M.J.1
  • 13
    • 21844492054 scopus 로고
    • Critical Service Encounters: The Employee's Viewpoint
    • Bitner, Mary Jo, Bernard H. Booms, and Lois A. Mohr (1994), 'Critical Service Encounters: The Employee's Viewpoint,' Journal of Marketing, 58 (4), 95-106.
    • (1994) Journal of Marketing , vol.58 , Issue.4 , pp. 95-106
    • Bitner, M.J.1    Booms, B.H.2    Mohr, L.A.3
  • 14
    • 0001965293 scopus 로고
    • The Service Encounter: Diagnosing Favorable and Unfavorable Incidents
    • Bitner, Mary Jo, Bernard H. Booms, and Mary S. Tetreault (1990), 'The Service Encounter: Diagnosing Favorable and Unfavorable Incidents,' Journal of Marketing, 54 (January), 71-84.
    • (1990) Journal of Marketing , vol.54 , Issue.January , pp. 71-84
    • Bitner, M.J.1    Booms, B.H.2    Tetreault, M.S.3
  • 15
    • 0006446019 scopus 로고    scopus 로고
    • Exploring the Link Between Product and Process Innovation in Services
    • in, James A. Fitzsimmons and Mona J. Fitzsimmons, eds., Thousand Oaks, CA: SAGE
    • Boone, Tonya (2000), 'Exploring the Link Between Product and Process Innovation in Services,' in New Service Development: Creating Memorable Experiences, James A. Fitzsimmons and Mona J. Fitzsimmons, eds. Thousand Oaks, CA: SAGE, 92-110.
    • (2000) New Service Development: Creating Memorable Experiences , pp. 92-110
    • Boone, T.1
  • 16
    • 0042810039 scopus 로고    scopus 로고
    • The Influence of Selected Antecedents on Frontline Staff's Perceptions of Service Recovery Performance
    • Boshoff, Christo and Janine Allen (2000), "The Influence of Selected Antecedents on Frontline Staff's Perceptions of Service Recovery Performance, " International Journal of Service Industry Management, 11 (1), 63-90.
    • (2000) International Journal of Service Industry Management , vol.11 , Issue.1 , pp. 63-90
    • Boshoff, C.1    Allen, J.2
  • 17
    • 38249021184 scopus 로고
    • Interdisciplinary Study of Service: Some Progress, Some Prospects
    • Bowen, David E. (1990), 'Interdisciplinary Study of Service: Some Progress, Some Prospects,' Journal of Business Research, 20 (1), 71-79.
    • (1990) Journal of Business Research , vol.20 , Issue.1 , pp. 71-79
    • Bowen, D.E.1
  • 18
    • 0032333450 scopus 로고    scopus 로고
    • Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize
    • Chandy, Rajesh and Gerard Tellis (1998), 'Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize,' Journal of Marketing Research, 34 (November), 474-87.
    • (1998) Journal of Marketing Research , vol.34 , Issue.November , pp. 474-487
    • Chandy, R.1    Tellis, G.2
  • 21
    • 77955093962 scopus 로고    scopus 로고
    • What Reviewers Should Expect from Authors Regarding Common Method Bias in Organizational Research
    • Conway, James M. and Charles E. Lance (2010), 'What Reviewers Should Expect from Authors Regarding Common Method Bias in Organizational Research,' Journal of Business and Psychology, 25 (3), 325-34.
    • (2010) Journal of Business and Psychology , vol.25 , Issue.3 , pp. 325-334
    • Conway, J.M.1    Lance, C.E.2
  • 23
    • 21344490503 scopus 로고
    • A Review and an Integration of Research on Job Burnout
    • Cordes, C.L. and T.W. Dougherty (1993), "A Review and an Integration of Research on Job Burnout," Academy of Management Review, 18 (4), 621-56.
    • (1993) Academy of Management Review , vol.18 , Issue.4 , pp. 621-656
    • Cordes, C.L.1    Dougherty, T.W.2
  • 24
    • 0003002161 scopus 로고
    • New Industrial Service Development: Scenarios for Success and Failure
    • de Brentani, U. (1995), 'New Industrial Service Development: Scenarios for Success and Failure,' Journal of Business Research, 32 (2), 93-103.
    • (1995) Journal of Business Research , vol.32 , Issue.2 , pp. 93-103
    • de Brentani, U.1
  • 25
    • 85135303771 scopus 로고    scopus 로고
    • Marketing and Competitive Performance: An Empirical Study
    • Doyle, Peter and Veronica Wong (1998), "Marketing and Competitive Performance: An Empirical Study," European Journal of Marketing, 32 (5-6), 514-35.
    • (1998) European Journal of Marketing , vol.32 , Issue.5-6 , pp. 514-535
    • Doyle, P.1    Wong, V.2
  • 26
    • 0002630939 scopus 로고
    • The Traits of Successful New Service Development
    • Edgett, Scott (1994), "The Traits of Successful New Service Development, " Journal of Services Marketing, 8 (3), 40-49.
    • (1994) Journal of Services Marketing , vol.8 , Issue.3 , pp. 40-49
    • Edgett, S.1
  • 28
    • 84890882750 scopus 로고    scopus 로고
    • Antecedents of New Service Development Effectiveness: An Exploratory Examination of Strategic Operations Choices
    • Froehle, Craig M., Aleda V. Roth, Richard B. Chase, and Christopher A. Voss (2000), 'Antecedents of New Service Development Effectiveness: An Exploratory Examination of Strategic Operations Choices,' Journal of Service Research, 3 (1), 3-17.
    • (2000) Journal of Service Research , vol.3 , Issue.1 , pp. 3-17
    • Froehle, C.M.1    Roth, A.V.2    Chase, R.B.3    Vos, C.A.4
  • 29
    • 78349292988 scopus 로고    scopus 로고
    • Motivating Salespeople to Sell New Products: The Relative Influence of Attitudes, Subjective Norms, and Self-Efficacy
    • Fu, Frank Q., Keith A. Richards, Douglas E. Hughes, and Eli Jones (2010), 'Motivating Salespeople to Sell New Products: The Relative Influence of Attitudes, Subjective Norms, and Self-Efficacy,' Journal of Marketing, 74 (November), 61-76.
    • (2010) Journal of Marketing , vol.74 , Issue.November , pp. 61-76
    • Fu, F.Q.1    Richards, K.A.2    Hughes, D.E.3    Jones, E.4
  • 30
    • 30244514989 scopus 로고    scopus 로고
    • Innovation in Services
    • Gallouj, F. and O.Weinstein (1997), "Innovation in Services, " Research Policy, 26 (4-5), 537-56.
    • (1997) Research Policy , vol.26 , Issue.4-5 , pp. 537-556
    • Gallouj, F.1    Weinstein, O.2
  • 31
    • 27144468364 scopus 로고    scopus 로고
    • The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications
    • Garretson, Judith A. and Scot Burton (2005), 'The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communications,' Journal of Marketing, 69 (4), 118-32.
    • (2005) Journal of Marketing , vol.69 , Issue.4 , pp. 118-132
    • Garretson, J.A.1    Burton, S.2
  • 32
    • 33747372859 scopus 로고
    • Marketing and Organizational Behavior: A Partnership in Developing Customer-Conscious Employees at Every Level
    • George, William R. (1990), 'Marketing and Organizational Behavior: A Partnership in Developing Customer-Conscious Employees at Every Level,' Journal of Business Research, 20 (1), 63-70.
    • (1990) Journal of Business Research , vol.20 , Issue.1 , pp. 63-70
    • George, W.R.1
  • 33
    • 0031527929 scopus 로고    scopus 로고
    • The Effect of Project and Process Characteristics on Product Development Cycle Time
    • Griffin, Abbie (1997), 'The Effect of Project and Process Characteristics on Product Development Cycle Time,' Journal of Marketing Research, 34 (February), 24-35.
    • (1997) Journal of Marketing Research , vol.34 , Issue.February , pp. 24-35
    • Griffin, A.1
  • 34
    • 84871460209 scopus 로고
    • Accelerating the Development of New Products
    • Gupta, Ashok K. and David L. Wilemon(1990), 'Accelerating the Development of New Products,' California Management Review, 32 (2), 25-44.
    • (1990) California Management Review , vol.32 , Issue.2 , pp. 25-44
    • Gupta, A.K.1    Wilemon, D.L.2
  • 35
    • 33751097330 scopus 로고    scopus 로고
    • Delivering the Brand Promise at Washington Mutual
    • Hallam, Rob (2003), 'Delivering the Brand Promise at Washington Mutual,' Strategic Communication Management, 7 (4), 18-21.
    • (2003) Strategic Communication Management , vol.7 , Issue.4 , pp. 18-21
    • Hallam, R.1
  • 36
    • 0030501311 scopus 로고    scopus 로고
    • The Management of Customer-Contact Service Employees: An Empirical Investigation
    • Hartline, Michael D. and O.C. Ferrell (1996), "The Management of Customer-Contact Service Employees: An Empirical Investigation," Journal of Marketing, 60 (October), 52-70.
    • (1996) Journal of Marketing , vol.60 , Issue.October , pp. 52-70
    • Hartline, M.D.1    Ferrell, O.C.2
  • 37
    • 0031482215 scopus 로고    scopus 로고
    • Product Development Cycle Time and Organizational Performance
    • Ittner, Christopher D. and David F. Larcker (1997), "Product Development Cycle Time and Organizational Performance," Journal of Marketing Research, 34 (1), 13-23.
    • (1997) Journal of Marketing Research , vol.34 , Issue.1 , pp. 13-23
    • Ittner, C.D.1    Larcke, D.F.2
  • 39
    • 0001885065 scopus 로고    scopus 로고
    • A Critical Evaluation of the New Service Development Process: Integrating Service Innovation and Service Design
    • in, James A. Fitzsimmons and Mona J. Fitzsimmons, eds., Thousand Oaks, CA: SAGE
    • Johnson, Susan P., Larry J. Menor, Aleda V. Roth, and Richard B. Chase (2000), 'A Critical Evaluation of the New Service Development Process: Integrating Service Innovation and Service Design,' in New Service Development, James A. Fitzsimmons and Mona J. Fitzsimmons, eds. Thousand Oaks, CA: SAGE, 3-27.
    • (2000) New Service Development , pp. 3-27
    • Johnson, S.P.1    Menor, L.J.2    Roth, A.V.3    Chas, R.B.4
  • 40
    • 0001038325 scopus 로고
    • The Dynamic Interplay between Employees' Feedback-Seeking Strategies and Supervisors' Delivery of Performance Feedback
    • Larson, James R., Jr. (1989), 'The Dynamic Interplay between Employees' Feedback-Seeking Strategies and Supervisors' Delivery of Performance Feedback,' Academy of Management Review, 14 (July), 408-22.
    • (1989) Academy of Management Review , vol.14 , Issue.July , pp. 408-422
    • Larson Jr., J.R.1
  • 41
    • 0036697813 scopus 로고    scopus 로고
    • Performance Assessment of the Lead User Idea-Generation Process for New Product Development
    • Lilien, Gary L., Pamela D. Morrison, Kathleen Searls, Mary Sonnack, and Eric von Hippel (2002), 'Performance Assessment of the Lead User Idea-Generation Process for New Product Development,' Management Science, 48 (8), 1042-59.
    • (2002) Management Science , vol.48 , Issue.8 , pp. 1042-1059
    • Lilien, G.L.1    Morrison, P.D.2    Searls, K.3    Sonnack, M.4    von Hippel, E.5
  • 42
    • 84980362887 scopus 로고
    • The Measurement of Experienced Burnout
    • Maslach, Christina and Susan E. Jackson (1981), 'The Measurement of Experienced Burnout,' Journal of Occupational Behavior, 2 (2), 99-113.
    • (1981) Journal of Occupational Behavior , vol.2 , Issue.2 , pp. 99-113
    • Maslach, C.1    Jackson, S.E.2
  • 43
    • 0037259862 scopus 로고    scopus 로고
    • Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Customers' Evaluations of Complaint Handling
    • Maxham, James G., III, and Richard G. Netemeyer (2003), 'Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Customers' Evaluations of Complaint Handling,' Journal of Marketing, 67 (1), 46-62.
    • (2003) Journal of Marketing , vol.67 , Issue.1 , pp. 46-62
    • Maxham III, J.G.1    Netemeyer, R.G.2
  • 45
    • 0030283027 scopus 로고    scopus 로고
    • Context and Antecedents of Information Utility at the R&D/Marketing Interface
    • Moenaert, Rudy K. and William E. Souder (1996), 'Context and Antecedents of Information Utility at the R&D/Marketing Interface,' Management Science, 42 (11), 1592-610.
    • (1996) Management Science , vol.42 , Issue.11 , pp. 1592-1610
    • Moenaert, R.K.1    Souder, W.E.2
  • 46
    • 1642634069 scopus 로고    scopus 로고
    • Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment
    • Morgan, Neil A., Anna Kaleka, and Constantine S. Katsikeas (2004), 'Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment,' Journal of Marketing, 68 (1), 90-108.
    • (2004) Journal of Marketing , vol.68 , Issue.1 , pp. 90-108
    • Morgan, N.A.1    Kaleka, A.2    Katsikeas, C.S.3
  • 48
    • 0033406935 scopus 로고    scopus 로고
    • Implementing Marketing Strategies: Developing and Testing a Managerial Theory
    • Noble, Charles H. and Michael P. Mokwa (1999), 'Implementing Marketing Strategies: Developing and Testing a Managerial Theory,' Journal of Marketing, 63 (October), 57-73.
    • (1999) Journal of Marketing , vol.63 , Issue.October , pp. 57-73
    • Noble, C.H.1    Mokwa, M.P.2
  • 49
    • 14844309742 scopus 로고    scopus 로고
    • Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods
    • Okada, Erica Mina (2005), 'Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods,' Journal of Marketing Research, 42 (1), 43-53.
    • (2005) Journal of Marketing Research , vol.42 , Issue.1 , pp. 43-53
    • Okada, E.M.1
  • 50
    • 0442325777 scopus 로고    scopus 로고
    • Customer Service in Business-to-Business Markets: An Agenda for Research
    • Parasuraman, A. (1998), "Customer Service in Business-to-Business Markets: An Agenda for Research," Journal of Business and Industrial Marketing, 13 (4-5), 309-21.
    • (1998) Journal of Business and Industrial Marketing , vol.13 , Issue.4-5 , pp. 309-321
    • Parasuraman, A.1
  • 51
    • 84986132564 scopus 로고    scopus 로고
    • Advances in the Internal Marketing Concept: Definition, Synthesis and Extension
    • Rafiq, Mohammed and Pervaiz K. Ahmed (2000), 'Advances in the Internal Marketing Concept: Definition, Synthesis and Extension,' Journal of Services Marketing, 14 (6), 449-62.
    • (2000) Journal of Services Marketing , vol.14 , Issue.6 , pp. 449-462
    • Rafiq, M.1    Ahmed, P.K.2
  • 52
    • 64549139782 scopus 로고    scopus 로고
    • Market-based Capabilities and Financial Performance of Firms: Insights into Marketing's Contribution to Firm Value
    • Ramaswami, Sridhar N., Rajendra K. Srivastava, and Mukesh Bhargava (2009), 'Market-based Capabilities and Financial Performance of Firms: Insights into Marketing's Contribution to Firm Value,' Journal of the Academy of Marketing Science, 37 (2), 97-116.
    • (2009) Journal of the Academy of Marketing Science , vol.37 , Issue.2 , pp. 97-116
    • Ramaswami, S.N.1    Srivastava, R.K.2    Bhargava, M.3
  • 53
    • 84976446429 scopus 로고    scopus 로고
    • Employee Perceptions and their Influence on Training Effectiveness
    • Santos, Amalia and Mark Stuart (2003), "Employee Perceptions and their Influence on Training Effectiveness," Human Resource Management Journal, 13 (1), 27-45.
    • (2003) Human Resource Management Journal , vol.13 , Issue.1 , pp. 27-45
    • Santos, A.1    Stuart, M.2
  • 54
    • 14644416468 scopus 로고    scopus 로고
    • Branding from the Inside Out at Yahoo! HR's Role as Brand Builder
    • Sartain, Libby (2005), "Branding from the Inside Out at Yahoo! HR's Role as Brand Builder," Human Resource Management, 44 (1), 89-93.
    • (2005) Human Resource Management , vol.44 , Issue.1 , pp. 89-93
    • Sartain, L.1
  • 55
    • 0003383201 scopus 로고
    • New Service Design, Development and Implementation and the Employee
    • in, W. R. George and C. E. Marshall, eds., Chicago: American Marketing Association
    • Schneider, B. and D.E. Bowen (1984), 'New Service Design, Development and Implementation and the Employee,' in Developing New Services, W. R. George and C. E. Marshall, eds. Chicago: American Marketing Association, 82-101.
    • (1984) Developing New Services , pp. 82-101
    • Schneider, B.1    Bowen, D.E.2
  • 56
    • 0035530177 scopus 로고    scopus 로고
    • Cross-Functional Product Development Teams, Creativity and the Innovativeness of New Consumer Products
    • Sethi, Rajesh, Daniel. C. Smith, and C. Whan Park (2001), 'Cross-Functional Product Development Teams, Creativity and the Innovativeness of New Consumer Products,' Journal of Marketing Research, 38 (1), 73-85.
    • (2001) Journal of Marketing Research , vol.38 , Issue.1 , pp. 73-85
    • Sethi, R.1    Daniel, C.S.2    Park, W.C.3
  • 57
    • 0034402581 scopus 로고    scopus 로고
    • Performance Productivity and Quality of Frontline Employees in Service Organizations
    • Singh, Jagdip (2000), 'Performance Productivity and Quality of Frontline Employees in Service Organizations,' Journal of Marketing, 64 (April), 15-34.
    • (2000) Journal of Marketing , vol.64 , Issue.April , pp. 15-34
    • Singh, J.1
  • 58
    • 21844504809 scopus 로고
    • Behavioral and Psychological Consequences of Boundary Spanning Burnout for Customer Service Representatives
    • Singh, Jagdip, Jerry R. Goolsby, and Gary K. Rhoads (1994), 'Behavioral and Psychological Consequences of Boundary Spanning Burnout for Customer Service Representatives,' Journal of Marketing Research, 31 (November), 558-69.
    • (1994) Journal of Marketing Research , vol.31 , Issue.November , pp. 558-569
    • Singh, J.1    Goolsby, J.R.2    Rhoads, G.K.3
  • 59
    • 0002877958 scopus 로고
    • The Impact of New Product Development Project on the Success of Financial Services
    • Storey, C. and C. Easingwood (1993), "The Impact of New Product Development Project on the Success of Financial Services," The Service Industries Journal, 13 (3), 40-54.
    • (1993) The Service Industries Journal , vol.13 , Issue.3 , pp. 40-54
    • Storey, C.1    Easingwood, C.2
  • 61
    • 84993869694 scopus 로고
    • Organizational Influences on the New Product Development Process in Financial Services
    • Thwaites, D. (1992), "Organizational Influences on the New Product Development Process in Financial Services," Journal of Innovation and Product Management, 9 (4), 303-13.
    • (1992) Journal of Innovation and Product Management , vol.9 , Issue.4 , pp. 303-313
    • Thwaites, D.1
  • 62
    • 33947433971 scopus 로고    scopus 로고
    • Employee Motivation and Empowerment in Hospitality, Rhetoric or Reality: Some Observations from India
    • Venkatesh, Umashankar and Akshay Kulkarni (2002), "Employee Motivation and Empowerment in Hospitality, Rhetoric or Reality: Some Observations from India, " Journal of Service Research, 2 (1), 31-53.
    • (2002) Journal of Service Research , vol.2 , Issue.1 , pp. 31-53
    • Venkatesh, U.1    Kulkarni, A.2
  • 63
    • 0002796695 scopus 로고
    • Successful Industrial Products from Customer Ideas
    • Von Hippel, Eric (1978), 'Successful Industrial Products from Customer Ideas,' Journal of Marketing, 42 (1), 39-49.
    • (1978) Journal of Marketing , vol.42 , Issue.1 , pp. 39-49
    • von Hippel, E.1
  • 64
    • 63049097002 scopus 로고    scopus 로고
    • The Role of Leaders in Internal Marketing
    • Wieseke, Jan, Michael Ahearne, Son K. Lam, and Rolf van Dick (2009), 'The Role of Leaders in Internal Marketing,' Journal of Marketing, 73 (March), 123-45.
    • (2009) Journal of Marketing , vol.73 , Issue.March , pp. 123-145
    • Wieseke, J.1    Ahearne, M.2    Lam, S.K.3    van Rolf, D.4
  • 65
    • 0002840875 scopus 로고
    • Communication and Control Processes in the Delivery of Service Quality
    • Zeithaml, Valarie A., A. Parasuraman, and Leonard Berry (1988), 'Communication and Control Processes in the Delivery of Service Quality,' Journal of Marketing, 52 (April), 35-48.
    • (1988) Journal of Marketing , vol.52 , Issue.April , pp. 35-48
    • Zeithaml, V.A.1    Parasuraman, A.2    Berry, L.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.