메뉴 건너뛰기




Volumn 24, Issue 5, 2010, Pages 400-411

Synergistic effects of operant knowledge resources

Author keywords

Competitive advantage; Knowledge management; Resource efficiency; Service industries

Indexed keywords


EID: 77955069777     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876041011060693     Document Type: Article
Times cited : (20)

References (61)
  • 1
    • 84989092230 scopus 로고
    • Strategic assets and organizational rents
    • Amit, R. and Schoemaker, P. (1993), "Strategic assets and organizational rents" in Strategic Management Journal, Vol. 14, No. 1, pp. 33-46.
    • (1993) Strategic Management Journal , vol.14 , Issue.1 , pp. 33-46
    • Amit, R.1    Schoemaker, P.2
  • 2
    • 0000357545 scopus 로고
    • Estimating non-response bias in mail surveys
    • Armstrong, S.J. and Overton, T.S. (1977), "Estimating non-response bias in mail surveys" in Journal of Marketing Research, Vol. 14, No. 3, pp. 396-402.
    • (1977) Journal of Marketing Research , vol.14 , Issue.3 , pp. 396-402
    • Armstrong, S.J.1    Overton, T.S.2
  • 3
    • 0000372049 scopus 로고
    • Representing and testing organization theories: A holistic construal
    • September
    • Bagozzi, R.P. and Phillips, L.W. (1982), "Representing and testing organization theories: a holistic construal" in Administrative Science Quarterly, Vol. 27, September, pp. 459-89.
    • (1982) Administrative Science Quarterly , vol.27 , pp. 459-489
    • Bagozzi, R.P.1    Phillips, L.W.2
  • 4
    • 17844411504 scopus 로고    scopus 로고
    • Frequency marketing - what's next?
    • Barlow, R.G. (2000), "Frequency marketing - what's next?" in Direct Marketing, Vol. 62, No. 9, pp. 2-4.
    • (2000) Direct Marketing , vol.62 , Issue.9 , pp. 2-4
    • Barlow, R.G.1
  • 5
    • 0023020183 scopus 로고
    • The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations
    • Baron, R.M. and Kenny, D.A. (1986), "The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations" in Journal of Personality and Social Psychology, Vol. 51, pp. 1173-82.
    • (1986) Journal of Personality and Social Psychology , vol.51 , pp. 1173-1182
    • Baron, R.M.1    Kenny, D.A.2
  • 6
    • 0001786592 scopus 로고
    • Relationship marketing
    • Berry, L.L., Shostak, L.G., Upah, G.D. (Eds.), American Marketing Association, Chicago, IL
    • Berry, L.L. (1983), "Relationship marketing" in Berry, L.L., Shostak, L.G. and Upah, G.D. (Eds.), Emerging Perspectives on Services Marketing, American Marketing Association, Chicago, IL, pp. 25-8.
    • (1983) Emerging Perspectives on Services Marketing , pp. 25-28
    • Berry, L.L.1
  • 7
    • 0001965293 scopus 로고
    • The service encounter: Diagnosing favorable and unfavorable incidents
    • Bitner, M.J., Booms, B.H. and Stanfield Tetreault, M. (1990), "The service encounter: diagnosing favorable and unfavorable incidents" in Journal of Marketing, Vol. 54, No. 1, pp. 71-84.
    • (1990) Journal of Marketing , vol.54 , Issue.1 , pp. 71-84
    • Bitner, M.J.1    Booms, B.H.2    Stanfield Tetreault, M.3
  • 8
    • 0002945523 scopus 로고
    • Empowering service employees
    • Bowen, D.E. and Lawler, E.E. III (1995), "Empowering service employees" in Sloan Management Review, Vol. 36, No. 4, pp. 73-84.
    • (1995) Sloan Management Review , vol.36 , Issue.4 , pp. 73-84
    • Bowen, D.E.1    Lawler III, E.E.2
  • 9
    • 0002010105 scopus 로고
    • Analyzing models with unobserved variables
    • Bohrnstedt, G.W., Borgatta, E.F. (Eds.), Sage Publications, Beverly Hills, CA
    • Carmines, E.G. and McIver, J.P. (1981), "Analyzing models with unobserved variables" in Bohrnstedt, G.W. and Borgatta, E.F. (Eds.), Social Measurement: Current Issues, Sage Publications, Beverly Hills, CA, pp. 65-115.
    • (1981) Social Measurement: Current Issues , pp. 65-115
    • Carmines, E.G.1    McIver, J.P.2
  • 11
    • 84989078847 scopus 로고
    • Strategic types, distinctive marketing competencies and organizational performance: A multiple measures-based study
    • Conant, J.S., Mokwa, M. and Rajan Varadarajan, P. (1990), "Strategic types, distinctive marketing competencies and organizational performance: a multiple measures-based study" in Strategic Management Journal, Vol. 11, pp. 365-83.
    • (1990) Strategic Management Journal , vol.11 , pp. 365-383
    • Conant, J.S.1    Mokwa, M.2    Rajan Varadarajan, P.3
  • 12
    • 43949163322 scopus 로고
    • Generic retailing types, distinctive marketing competencies, and competitive advantage
    • Fall
    • Conant, J.S., Smart, D.T. and Solano-Mendez, R. (1993), "Generic retailing types, distinctive marketing competencies, and competitive advantage" in Journal of Retailing, Vol. 69, Fall, pp. 254-79.
    • (1993) Journal of Retailing , vol.69 , pp. 254-279
    • Conant, J.S.1    Smart, D.T.2    Solano-Mendez, R.3
  • 14
    • 0040984002 scopus 로고
    • The capabilities of market-driven organizations
    • Day, G.S. (1994), "The capabilities of market-driven organizations" in Journal of Marketing, Vol. 58, No. 4, pp. 37-52.
    • (1994) Journal of Marketing , vol.58 , Issue.4 , pp. 37-52
    • Day, G.S.1
  • 15
    • 0002370333 scopus 로고
    • Marketing theory with a strategic orientation
    • Day, G.S. and Wensley, R. (1983), "Marketing theory with a strategic orientation" in Journal of Marketing, Vol. 47, No. 4, pp. 79-89.
    • (1983) Journal of Marketing , vol.47 , Issue.4 , pp. 79-89
    • Day, G.S.1    Wensley, R.2
  • 16
    • 0002607378 scopus 로고
    • Assessing advantage: A framework for diagnosing competitive superiority
    • Day, G.S. and Wensley, R. (1988), "Assessing advantage: a framework for diagnosing competitive superiority" in Journal of Marketing, Vol. 52, No. 2, pp. 1-20.
    • (1988) Journal of Marketing , vol.52 , Issue.2 , pp. 1-20
    • Day, G.S.1    Wensley, R.2
  • 17
    • 0035637894 scopus 로고    scopus 로고
    • Investments in consumer relationships: A cross-country and cross-industry exploration
    • De Wulf, K., Odekerken-Schröder, G. and Iacobucci, D. (2001), "Investments in consumer relationships: a cross-country and cross-industry exploration" in Journal of Marketing, Vol. 65, No. 4, pp. 33-50.
    • (2001) Journal of Marketing , vol.65 , Issue.4 , pp. 33-50
    • de Wulf, K.1    Odekerken-Schröder, G.2    Iacobucci, D.3
  • 18
    • 84989135218 scopus 로고
    • Measuring organizational performance in the absence of objective measures: The case of the privately-held firm and conglomerate business unit
    • Dess, G.B. and Robinson, R.B. Jr (1984), "Measuring organizational performance in the absence of objective measures: the case of the privately-held firm and conglomerate business unit" in Strategic Management Journal, Vol. 5, pp. 265-73.
    • (1984) Strategic Management Journal , vol.5 , pp. 265-273
    • Dess, G.B.1    Robinson Jr., R.B.2
  • 19
    • 0000877903 scopus 로고    scopus 로고
    • Dynamic capabilities: What are they?
    • Eisenhardt, K.M. and Martin, J.A. (2000), "Dynamic capabilities: what are they?" in Strategic Management Journal, Vol. 21, Nos 10/11, pp. 1105-21.
    • (2000) Strategic Management Journal , vol.21 , Issue.10-11 , pp. 1105-1121
    • Eisenhardt, K.M.1    Martin, J.A.2
  • 20
    • 0002811767 scopus 로고
    • Organizational learning curves: A method for investigating intra-plant transfer of knowledge acquired through learning by doing
    • Eppel, D., Argote, L. and Devadas, R. (1991), "Organizational learning curves: a method for investigating intra-plant transfer of knowledge acquired through learning by doing" in Organizational Science, Vol. 2, No. 1, pp. 58-70.
    • (1991) Organizational Science , vol.2 , Issue.1 , pp. 58-70
    • Eppel, D.1    Argote, L.2    Devadas, R.3
  • 21
    • 0000009769 scopus 로고
    • Evaluating structural equation models with unobservable variables and measurement error
    • Fornell, C. and Larcker, D.F. (1981), "Evaluating structural equation models with unobservable variables and measurement error" in Journal of Marketing Research, Vol. 18, No. 1, pp. 39-50.
    • (1981) Journal of Marketing Research , vol.18 , Issue.1 , pp. 39-50
    • Fornell, C.1    Larcker, D.F.2
  • 22
    • 2942649403 scopus 로고    scopus 로고
    • Toward a knowledge-based theory of the firm
    • Winter
    • Grant, R.M. (1996), "Toward a knowledge-based theory of the firm" in Strategic Management Journal, Vol. 17, Winter Special Issue, pp. 109-22.
    • (1996) Strategic Management Journal , vol.17 , Issue.SPEC. ISSUE , pp. 109-122
    • Grant, R.M.1
  • 23
    • 31744449471 scopus 로고    scopus 로고
    • The performance implications of entrepreneurial proclivity: A dynamic capabilities approach
    • Griffith, D.A., Noble, S.M. and Chen, Q. (2006), "The performance implications of entrepreneurial proclivity: a dynamic capabilities approach" in Journal of Retailing, Vol. 82, No. 1, pp. 51-62.
    • (2006) Journal of Retailing , vol.82 , Issue.1 , pp. 51-62
    • Griffith, D.A.1    Noble, S.M.2    Chen, Q.3
  • 25
    • 22044434921 scopus 로고    scopus 로고
    • Implementation requires a relationship marketing paradigm
    • Summer
    • Gummesson, E. (1998), "Implementation requires a relationship marketing paradigm" in Journal of the Academy of Marketing Science, Vol. 26, Summer, pp. 242-9.
    • (1998) Journal of the Academy of Marketing Science , vol.26 , pp. 242-249
    • Gummesson, E.1
  • 27
    • 0003406531 scopus 로고
    • University of Chicago Press, Chicago, IL
    • Harman, H.H. (1967), Modern Factor Analysis, University of Chicago Press, Chicago, IL.
    • (1967) Modern Factor Analysis
    • Harman, H.H.1
  • 28
    • 0025457893 scopus 로고
    • The profitable art of service recovery
    • Hart, C., Heskett, W.L. and Sasser, J.L. (1990), "The profitable art of service recovery" in Harvard Business Review, Vol. 68, No. 4, pp. 148-57.
    • (1990) Harvard Business Review , vol.68 , Issue.4 , pp. 148-157
    • Hart, C.1    Heskett, W.L.2    Sasser, J.L.3
  • 29
    • 0036811839 scopus 로고    scopus 로고
    • Service orientation of a retailer's business strategy: Dimensions, antecedents, and performance outcomes
    • Homburg, C., Hoyer, W.D. and Fassnacht, M. (2002), "Service orientation of a retailer's business strategy: dimensions, antecedents, and performance outcomes" in Journal of Marketing, Vol. 66, No. 4, pp. 86-101.
    • (2002) Journal of Marketing , vol.66 , Issue.4 , pp. 86-101
    • Homburg, C.1    Hoyer, W.D.2    Fassnacht, M.3
  • 30
    • 0032447290 scopus 로고    scopus 로고
    • Managing the international strategic sourcing process as a market-driven organizational learning system
    • Hult, G.T.M. (1998), "Managing the international strategic sourcing process as a market-driven organizational learning system" in Decision Sciences, Vol. 29, No. 1, pp. 193-216.
    • (1998) Decision Sciences , vol.29 , Issue.1 , pp. 193-216
    • Hult, G.T.M.1
  • 32
    • 0032385877 scopus 로고    scopus 로고
    • Innovation, market orientation, and organizational learning: An integration and empirical examination
    • Hurley, R.F. and Hult, G.T. (1998), "Innovation, market orientation, and organizational learning: an integration and empirical examination" in Journal of Marketing, Vol. 62, No. 3, pp. 42-54.
    • (1998) Journal of Marketing , vol.62 , Issue.3 , pp. 42-54
    • Hurley, R.F.1    Hult, G.T.2
  • 33
    • 77954516553 scopus 로고
    • Knowledge of the firm, combination capabilities, and the replication of technology
    • Kogut, B. and Zander, U. (1992), "Knowledge of the firm, combination capabilities, and the replication of technology" in Organization Science, Vol. 3, pp. 383-97.
    • (1992) Organization Science , vol.3 , pp. 383-397
    • Kogut, B.1    Zander, U.2
  • 34
    • 0003048219 scopus 로고
    • Market orientation: The construct, research propositions, and managerial implications
    • Kohli, A.K. and Jaworski, B.J. (1990), "Market orientation: the construct, research propositions, and managerial implications" in Journal of Marketing, Vol. 54, No. 2, pp. 1-18.
    • (1990) Journal of Marketing , vol.54 , Issue.2 , pp. 1-18
    • Kohli, A.K.1    Jaworski, B.J.2
  • 35
    • 0032335224 scopus 로고    scopus 로고
    • The impact of marketing knowledge competence on new product advantage: Conceptualization and empirical examination
    • Li, T. and Calantone, R.J. (1998), "The impact of marketing knowledge competence on new product advantage: conceptualization and empirical examination" in Journal of Marketing, Vol. 62, No. 4, pp. 13-29.
    • (1998) Journal of Marketing , vol.62 , Issue.4 , pp. 13-29
    • Li, T.1    Calantone, R.J.2
  • 36
    • 0002469428 scopus 로고    scopus 로고
    • Predicting international joint venture frequency in United States-Chinese ventures
    • Lin, X. and Germain, R. (1999), "Predicting international joint venture frequency in United States-Chinese ventures" in Journal of International Marketing, Vol. 7, No. 2, pp. 5-23.
    • (1999) Journal of International Marketing , vol.7 , Issue.2 , pp. 5-23
    • Lin, X.1    Germain, R.2
  • 37
    • 77955082703 scopus 로고    scopus 로고
    • "Competing through service: insight from service-dominant logic", working paper
    • Lusch, R.F., Vargo, S.L. and O'Brien, M. (2006), "Competing through service: insight from service-dominant logic", working paper.
    • (2006)
    • Lusch, R.F.1    Vargo, S.L.2    O'Brien, M.3
  • 38
    • 0034575354 scopus 로고    scopus 로고
    • Equivalence of the mediation, confounding and suppression effect
    • MacKinnon, D.P., Krull, J.L. and Lockwood, C.M. (2000), "Equivalence of the mediation, confounding and suppression effect" in Prevention Science, Vol. 1, No. 4, pp. 173-81.
    • (2000) Prevention Science , vol.1 , Issue.4 , pp. 173-181
    • MacKinnon, D.P.1    Krull, J.L.2    Lockwood, C.M.3
  • 39
    • 85035930668 scopus 로고    scopus 로고
    • A comparison of methods to test mediation and other intervening variable effects
    • MacKinnon, D.P., Lockwood, C.M., Hoffman, J.M., West, S.G. and Sheets, V. (2002), "A comparison of methods to test mediation and other intervening variable effects" in Psychological Methods, Vol. 7, pp. 83-104.
    • (2002) Psychological Methods , vol.7 , pp. 83-104
    • MacKinnon, D.P.1    Lockwood, C.M.2    Hoffman, J.M.3    West, S.G.4    Sheets, V.5
  • 40
    • 56749133147 scopus 로고    scopus 로고
    • The service-dominant logic and a hierarchy of operant resources: Developing masterful operant resources and implications for marketing strategy
    • Madhavaram, S. and Hunt, S.D. (2008), "The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy" in Journal of the Academy of Marketing Science, Vol. 36, pp. 67-82.
    • (2008) Journal of the Academy of Marketing Science , vol.36 , pp. 67-82
    • Madhavaram, S.1    Hunt, S.D.2
  • 41
    • 0141976789 scopus 로고    scopus 로고
    • Experiential and informational knowledge, architectural marketing capabilities, and the adaptive performance of export ventures: A cross-national study
    • Morgan, N.A., Zou, S., Vorhies, D.W. and Katsikeas, C.S. (2003), "Experiential and informational knowledge, architectural marketing capabilities, and the adaptive performance of export ventures: a cross-national study" in Decision Sciences, Vol. 34, No. 2, pp. 287-321.
    • (2003) Decision Sciences , vol.34 , Issue.2 , pp. 287-321
    • Morgan, N.A.1    Zou, S.2    Vorhies, D.W.3    Katsikeas, C.S.4
  • 42
    • 23044526959 scopus 로고    scopus 로고
    • Instituting the marketing concept in a multinational setting: The role of national culture
    • Nakata, C. and Sivakumar, K. (2001), "Instituting the marketing concept in a multinational setting: the role of national culture" in Journal of the Academy of Marketing Science, Vol. 29, No. 3, pp. 255-75.
    • (2001) Journal of the Academy of Marketing Science , vol.29 , Issue.3 , pp. 255-275
    • Nakata, C.1    Sivakumar, K.2
  • 44
    • 0009993525 scopus 로고
    • A dynamic theory of organizational knowledge creation
    • Nonaka, I. (1994), "A dynamic theory of organizational knowledge creation" in Organizational Science, Vol. 5, No. 1, pp. 14-37.
    • (1994) Organizational Science , vol.5 , Issue.1 , pp. 14-37
    • Nonaka, I.1
  • 45
    • 0004011445 scopus 로고
    • John Wiley & Sons, New York, NY, 2nd ed
    • Normann, R. (1992), Service Management, 2nd ed., John Wiley & Sons, New York, NY.
    • (1992) Service Management
    • Normann, R.1
  • 47
    • 84970235764 scopus 로고
    • Self-reports in organizational research: Problems and prospects
    • Podsakoff, P.M. and Organ, D.W. (1986), "Self-reports in organizational research: problems and prospects" in Journal of Management, Vol. 12, No. 4, pp. 531-44.
    • (1986) Journal of Management , vol.12 , Issue.4 , pp. 531-544
    • Podsakoff, P.M.1    Organ, D.W.2
  • 49
    • 0025486182 scopus 로고
    • Zero defections: Quality comes to services
    • September-October
    • Reichheld, F. and Sasser, W.E. (1990), "Zero defections: quality comes to services" in Harvard Business Review, September-October, pp. 105-11.
    • (1990) Harvard Business Review , pp. 105-111
    • Reichheld, F.1    Sasser, W.E.2
  • 50
    • 0001856784 scopus 로고    scopus 로고
    • Knowledge - the source of sustainable competitive advantage
    • Riesenberger, J.R. (1998), "Knowledge - the source of sustainable competitive advantage" in Journal of International Marketing, Vol. 6, No. 3, pp. 94-107.
    • (1998) Journal of International Marketing , vol.6 , Issue.3 , pp. 94-107
    • Riesenberger, J.R.1
  • 51
    • 84875514169 scopus 로고    scopus 로고
    • Mediation in experimental and nonexperimental studies: New procedures and recommendations
    • Shrout, P.E. and Bolger, N. (2002), "Mediation in experimental and nonexperimental studies: new procedures and recommendations" in Psychological Methods, Vol. 7, No. 4, pp. 422-45.
    • (2002) Psychological Methods , vol.7 , Issue.4 , pp. 422-445
    • Shrout, P.E.1    Bolger, N.2
  • 52
    • 0000597531 scopus 로고    scopus 로고
    • Ambiguity and the process of knowledge transfer in strategic alliances
    • Simonin, B.L. (1999), "Ambiguity and the process of knowledge transfer in strategic alliances" in Strategic Management Journal, Vol. 20, No. 7, pp. 595-623.
    • (1999) Strategic Management Journal , vol.20 , Issue.7 , pp. 595-623
    • Simonin, B.L.1
  • 53
    • 0000823045 scopus 로고    scopus 로고
    • Market-oriented is more than being customer-led
    • Slater, S.F. and Narver, J.C. (1999), "Market-oriented is more than being customer-led" in Strategic Management Journal, Vol. 20, No. 12, pp. 1165-8.
    • (1999) Strategic Management Journal , vol.20 , Issue.12 , pp. 1165-1168
    • Slater, S.F.1    Narver, J.C.2
  • 54
    • 19744366802 scopus 로고    scopus 로고
    • Existing knowledge, knowledge creation capability, and the rate of new product introduction in high-technology firms
    • Smith, K.G., Collins, C.J. and Clark, K.D. (2005), "Existing knowledge, knowledge creation capability, and the rate of new product introduction in high-technology firms" in Academy of Management Journal, Vol. 48, No. 2, pp. 346-57.
    • (2005) Academy of Management Journal , vol.48 , Issue.2 , pp. 346-357
    • Smith, K.G.1    Collins, C.J.2    Clark, K.D.3
  • 55
    • 1642587247 scopus 로고    scopus 로고
    • Evolving to a new dominant logic for marketing
    • Vargo, S.L. and Lusch, R.F. (2004), "Evolving to a new dominant logic for marketing" in Journal of Marketing, Vol. 68, No. 1, pp. 1-17.
    • (2004) Journal of Marketing , vol.68 , Issue.1 , pp. 1-17
    • Vargo, S.L.1    Lusch, R.F.2
  • 57
    • 0242381929 scopus 로고    scopus 로고
    • Understanding the effect of customer relationship management efforts on customer retention and customer share development
    • October
    • Verhoef, P.C. (2003), "Understanding the effect of customer relationship management efforts on customer retention and customer share development" in Journal of Marketing, Vol. 67, October, pp. 30-45.
    • (2003) Journal of Marketing , vol.67 , pp. 30-45
    • Verhoef, P.C.1
  • 58
    • 4043120320 scopus 로고    scopus 로고
    • Marketing strategy development styles, implementation capability, and firm performance: Investigating the curvilinear impact of multiple strategy-making styles
    • White, J.C., Conant, J. and Echambadi, R. (2003), "Marketing strategy development styles, implementation capability, and firm performance: investigating the curvilinear impact of multiple strategy-making styles" in Marketing Letters, Vol. 14, No. 2, pp. 111-24.
    • (2003) Marketing Letters , vol.14 , Issue.2 , pp. 111-124
    • White, J.C.1    Conant, J.2    Echambadi, R.3
  • 59
    • 0036014175 scopus 로고    scopus 로고
    • Deliberate learning and the evolution of dynamic capabilities
    • Zollo, M.M. and Winter, S.G. (2002), "Deliberate learning and the evolution of dynamic capabilities" in Organization Science, Vol. 13, No. 3, pp. 339-51.
    • (2002) Organization Science , vol.13 , Issue.3 , pp. 339-351
    • Zollo, M.M.1    Winter, S.G.2
  • 60
    • 0002750423 scopus 로고
    • Electronic markets and virtual value chains on the information superhighway
    • Winter
    • Benjamin, R. and Wigand, R. (1995), "Electronic markets and virtual value chains on the information superhighway" in Sloan Management Review, Vol. 36, Winter, pp. 62-72.
    • (1995) Sloan Management Review , vol.36 , pp. 62-72
    • Benjamin, R.1    Wigand, R.2
  • 61
    • 21144463066 scopus 로고
    • Market orientation: Antecedents and consequences
    • Jaworski, B.J. and Kohli, A.K. (1993), "Market orientation: antecedents and consequences" in Journal of Marketing, Vol. 57, No. 3, pp. 53-70.
    • (1993) Journal of Marketing , vol.57 , Issue.3 , pp. 53-70
    • Jaworski, B.J.1    Kohli, A.K.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.