Performance effects of involving lead users and close customers in new service development

Journal of Services Marketing

Volumn 26, Issue 7, 2012, Pages 497-509

  Carbonell, Pilar ^a   Rodriguez Escudero, Ana I ^b   Pujari, Devashish ^c  

^a YORK UNIVERSITY   (Canada)

^b UNIVERSITY OF VALLADOLID   (Spain)

^c MCMASTER UNIVERSITY   (Canada)

Author keywords

Close customers; Consumer behaviour; Customer characteristics; Customer involvement; Customer service management; Lead users; New service development; New service performance

Indexed keywords

EID: 84867415596     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876041211266440     Document Type: Article

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