Competence resource specialization, causal ambiguity, and the creation and decay of competitiveness: The role of marketing strategy in new product performance and shareholder value

Journal of the Academy of Marketing Science

Volumn 41, Issue 3, 2013, Pages 300-319

  Hansen, Jared M ^a   McDonald, Robert E ^b   Mitchell, Ronald K ^b  

^a UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE   (United States)

^b TEXAS TECH UNIVERSITY   (United States)

Author keywords

Causal ambiguity; Commitment to learning; Competence; Marketing strategy; Organizational competitiveness; Resource lock in; Resource specialization; Tobin's q

Indexed keywords

EID: 84875514680     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-012-0316-3     Document Type: Article

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