The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance

Industrial Marketing Management

Volumn 39, Issue 4, 2010, Pages 571-581

  O'Cass, Aron ^a   Weerawardena, Jay ^b  

^a UNIVERSITY OF NEWCASTLE   (Australia)

^b UNIVERSITY OF QUEENSLAND   (Australia)

Author keywords

Brand performance; Industry competitive intensity; Market focused learning; Marketing capabilities

Indexed keywords

EID: 77952887159     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2009.04.002     Document Type: Article

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