Integrating operations and marketing perspectives of product innovation: The influence of organizational process factors and capabilities on development performance

Management Science

Volumn 47, Issue 1, 2001, Pages 151-172

  Tatikonda, Mohan V ^a,b   Montoya Weiss, Mitzi M ^a,b  

^a UNIVERSITY OF NORTH CAROLINA   (United States)

^b NORTH CAROLINA STATE UNIVERSITY   (United States)

Author keywords

Development Performance; Integrated Performance Measurement Systems; Interdisciplinary Research; New Product Development; Project Management; Technological Innovation; Time To Market

Indexed keywords

COSTS; DATA REDUCTION; MANAGERS; MARKETING; PROJECT MANAGEMENT;

PRODUCT INNOVATIONS;

PRODUCT DEVELOPMENT;

EID: 0035239261     PISSN: 00251909     EISSN: None     Source Type: Journal    
DOI: 10.1287/mnsc.47.1.151.10669     Document Type: Article

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