New product development processes and new product profitability: Exploring the mediating role of speed to market and product quality

Journal of Product Innovation Management

Volumn 28, Issue SUPPL. 1, 2011, Pages 63-77

  McNally, Regina C ^a   Akdeniz, M Billur ^b   Calantone, Roger J ^b  

^a UNIVERSITY OF LIMERICK   (Ireland)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

CROSS FUNCTIONAL INTEGRATION; EMPIRICAL EVIDENCE; EMPIRICAL RESEARCH; FINANCIAL PERFORMANCE; FUZZY FRONT END; JOINT EFFECT; LEAD TIME; NEW PRODUCT; NEW PRODUCT DEVELOPMENT; NPD PROJECTS; PARTIAL LEAST SQUARES; PRODUCT QUALITY; SAMPLE DATA; SPEED-TO-MARKET; SURVEY DATA; U-SHAPED;

DATA REDUCTION; FUNCTIONAL ANALYSIS; INTEGRAL EQUATIONS; INTEGRATION; MANAGEMENT; MANAGERS; PRODUCT DEVELOPMENT; PROFITABILITY; QUALITY CONTROL; RESEARCH; SPEED;

COMMERCE;

EID: 80054714477     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2011.00861.x     Document Type: Article

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