PLS-SEM: Indeed a silver bullet

Journal of Marketing Theory and Practice

Volumn 19, Issue 2, 2011, Pages 139-152

  Hair, Joe F ^a   Ringle, Christian M ^b,c   Sarstedt, Marko ^d  

^a KENNESAW STATE UNIVERSITY   (United States)

^b HAMBURG UNIVERSITY OF TECHNOLOGY   (Germany)

^c UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

^d UNIVERSITY OF MUNICH   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79952790874     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679190202     Document Type: Article

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