New service development in India's business-to-business financial services sector

Journal of Business and Industrial Marketing

Volumn 27, Issue 3, 2012, Pages 228-241

  Alam, Intekhab ^a  

^a STATE UNIVERSITY OF NEW YORK   (United States)

Author keywords

Business to business services; Emerging markets; Financial services; India; Innovation; Service innovation

Indexed keywords

EID: 84856783699     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858621211207243     Document Type: Article

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