The effect of market orientation on innovation speed and new product performance

Journal of Business and Industrial Marketing

Volumn 25, Issue 7, 2010, Pages 501-513

  Carbonell, Pilar ^a   Escudero, Ana I Rodríguez ^b  

^a YORK UNIVERSITY   (Canada)

^b UNIVERSITY OF VALLADOLID   (Spain)

Author keywords

Innovation; Market orientation; Marketing intelligence; Product innovation

Indexed keywords

EID: 77956150859     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858621011077736     Document Type: Article

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