The impact of supply chain integration on brand equity

Journal of Business and Industrial Marketing

Volumn 24, Issue 7, 2009, Pages 496-505

  Kim, Daekwan ^a   Cavusgil, Erin ^b  

^a FLORIDA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF MICHIGAN FLINT   (United States)

Author keywords

Brand equity; Intangible assets; Supply chain management

Indexed keywords

EID: 70350231484     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620910986730     Document Type: Article

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