Determinants of new product performance: A study in the financial services sector

International Journal of Service Industry Management

Volumn 7, Issue 1, 1996, Pages 32-55

  Storey, Chris D ^a   Easingwood, Christopher J ^b  

^a CITY UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030543736     PISSN: 09564233     EISSN: None     Source Type: Journal    
DOI: 10.1108/09564239610109401     Document Type: Article

References (48)

1. Baker, N.R., Green, S.G. and Bean, A.S. (1986), "Why R&D projects succeed or fail", Research Management, Vol. 29, November-December, pp. 29-34.
2. Berry, L.L. and Hensal, J.S. (1973), "Why do some new bank products fail?", Bankers Monthly, Vol. 40, pp. 26-30.
3. Booms, B.H. and Bitner, M.J. (1981), "Marketing strategies and organisation structures for service firms", in Donnelly, J.H. and George, W. (Eds), Marketing of Services, American Marketing Association, Chicago, IL, pp. 47-51.
4. Booz, Allen & Hamilton Inc. (1982), New Product Management for the 1980s, Booz, Allen & Hamilton Inc., New York, NY.
5. Calantone, R.J. and di Benedetto, C.A. (1988), "An integrative model of the new product development process: an empirical validation", Journal of Product Innovation Management, Vol. 5, pp. 201-15.
6. Cooper, R.G. (1976), "Introducing successful new products", European Journal of Marketing, Vol. 10 No. 6, pp. 299-329.
7. Cooper, R.G. (1979), "The dimensions of industrial new product success and failure", Journal of Marketing, Vol. 43 No. 3, pp. 93-103.
8. Cooper, R.G. (1980), "Project NewProd: factors in new product success", European Journal of Marketing, Vol. 14 Nos 5/6, pp. 277-92.
9. Cooper, R.G. (1984), "The performance impact of product innovation strategies", European Journal of Marketing, Vol. 18 No. 5, pp. 3-54.
10. Cooper, R.G. and de Brentani, U. (1991), "New industrial financial services: what distinguishes the winners", Journal of Product Innovation Management, Vol. 8 No. 2, pp. 75-90.
11. Cooper, R.G. and Kleinschmidt, E.J. (1986), "An investigation into the new product process: steps, deficiencies and impact", Journal of Product Innovation Management, Vol. 3 No. 2, pp. 71-85.
12. Cooper, R.G. and Kleinschmidt, E.J. (1987a), "What makes a new product a winner: success factors at the project level", R&D Management, Vol. 17 No. 3, pp. 175-89.
13. Cooper, R.G. and Kleinschmidt, E.J. (1987b), "New products: what separates winners from losers", Journal of Product Innovation Management, Vol. 4 No. 3, pp. 169-84.
14. Cooper, R.G. and Kleinschmidt, E.J. (1990), New Products: The Key Factor in Success, American Marketing Association, Chicago, IL.
15. Craig, A. and Hart, S. (1992a), "Dimensions of success in new product development", Marketing Working Paper No. 92/8, University of Strathclyde, Glasgow, UK.
16. Craig, A. and Hart, S. (1992b), "Where to now in new product development research?", European Journal of Marketing, Vol. 26 No. 11 (Special Issue).
17. Day, E., Crask, M.R. and Harris, C.E. (1989), "Which marketing strategies breed success?", Business, July-September, pp. 32-40.
18. de Brentani, U. (1989), "Success and failure in new industrial services", Journal of Product Innovation Management, Vol. 6, pp. 239-58.
19. de Brentani, U. (1991), "Success factors in new developing new business services", European Journal of Marketing, Vol. 25 No. 2, pp. 33-59.
20. Dwyer, L. and Mellor, R. (1991a), "Organisational environment, new product process activities and project outcomes", Journal of Product Innovation Management, Vol. 8, pp. 39-48.
21. Dwyer, L. and Mellor, R. (1991b), New Product Strategies of Australian Firms, Discussion Paper 91/1, University of Business and Technology, Sydney.
22. Easingwood, C.J. (1990), "Service design and service strategies", in Conference Proceedings of the 1st International Research Seminar in Service Management, Institute d'Administration des Enterprises, Aix-en-Provence, June.
23. Easingwood, C.J. and Percival, J. (1990), "Evaluation of new financial services", International Journal of Bank Marketing Vol. 8 No. 6.
24. Easingwood, C.J. and Storey, C.D. (1991), "Success factors for new financial services", International Journal of Bank Marketing, Vol. 9 No. 1, pp. 3-10.
25. Edgett, S. (1993), "Developing new financial services within UK building societies", International Journal of Bank Marketing, Vol. 11 No. 3, pp. 35-43.
26. Edgett, S. and Jones, S. (1991), "New product development in the financial services industry: a case study", Journal of Marketing Management, Vol. 7, pp. 271-84.
27. Edgett, S. and Parkinson, S. (1992), "The development of new services: distinguishing between success and failure", Working Paper No. 6, Innovation Research Working Group, McMaster University, Canada.
28. Edgett, S., Shipley, D. and Forbes, G. (1992), "Japanese and British companies compared: contributing factors to success and failure in NPD", Journal of Product Innovation Management, Vol. 9, pp. 3-10.
29. Griffin, A. and Page, A.L. (1992), "Measures of new product development success and failure: a review of the literature and practices", Working Paper, University of Chicago, Chicago, IL.
30. Grönroos, C. (1984), "A service quality model and its marketing implications", European Journal of Marketing, Vol. 18 No. 4, pp. 36-44.
31. Grönroos, C. (1990), Service Management and Marketing: Managing the Moments of Truth in Service Competition, Lexington Books, Lexington, MA.
32. Hopkins, D.S. (1980), New Product Winners and Losers, Rep 773, Conference Board, New York, NY.
33. Johne, A. and Snelson, P. (1990), Successful Product Development: Lessons from American and British Firms, Blackwell, Oxford.
34. Kleinschmidt, E.J. (1991), "Differences in new product development for industrial firms between West Germany and Ganada", Proceedings of European Marketing Academy Conference, Dublin, pp. 1122-41.
35. Lee, J. and Kim, H. (1986), "Determinants of new product outcome in a developing country: a longitudinal analysis", International Journal of Research in Marketing, Vol. 3 No. 3, pp. 143-56.
36. Link, P.L. (1987), "Key to new product success and failure", Industrial Marketing Management, Vol. 16 No. 2, pp. 109-18.
37. Maidique, M.A. and Zirger, B.J. (1984), "A study of success and failure in product innovation: the case of the US electronic industry", IEEE Transactions on Engineering Management, Vol. 31 No. 4, pp. 192-203.
38. Maidique, M.A. and Zirger, B.J. (1985), "The new product learning cycle", Research Policy, Vol. 14 No. 6, pp. 299-313.
39. Mohammed-Salleh, A. and Easingwood, C. (1993), "Why European financial institutions do not test-market new consumer products", International Journal of Bank Marketing, Vol. 11 No. 3, pp. 23-7.
40. Parasuraman, A., Berry, L.L. and Zeithaml, V.A. (1991), "Understanding customer expectations of service", Sloan Management Review, Spring, pp. 39-48.
41. Reidenbach, R.E. and Moak, D.L. (1986), "Exploring retail bank performance and new product development: a profile of industry practices", Journal of Product Innovation Management, Vol. 3 No. 3, pp. 187-94.
42. Rothwell, R., Horlsey, A., Jervis, V.T.P., Robertson, A.B. and Townsend, J. (1974), "SAPPHO updated - project SAPPHO phase II", Pesearch Policy, Vol. 3, pp. 258-91.
43. Scheuing, E.E. and Johnson, E.M. (1989), "New product development and marketing in financial institutions", International Journal of Bank Marketing, Vol. 7 No. 2, pp. 17-21.
44. Storey, G. and Easingwood, G. (1993), "Non-direct benefits of new products: a study in the financial services sector", in Cardozo, R.N., Roering, K.J. and Shocker, A.D. (Eds), Teamwork: Keystone for Getting High Quality Products to Market Quickly, Product Development and Management Association, Indianapolis, IN, pp. 108-17.
45. Voss, C.A. (1985), "Determinants of success in the development of application software", Journal of Product Innovation Management, Vol. 2 No. 2, pp. 122-9.
46. Yoon, E. and Lilien, G.L. (1985), "New industrial product performance: the effects of market characteristics and strategy", Journal of Product Innovation Management, Vol. 2 No. 3, pp. 134-44.
47. Zeithaml, V.A., Berry, L.L. and Parasuraman, A. (1993), "The nature and determinants of customer expectations of service", Journal of the Academy of Marketing Science, Vol. 21 No. 1, pp. 1-12.
48. Zeithaml, V.A., Parasuraman, A. and Berry, L.L. (1985), "Problems and strategies in services marketing", Journal of Marketing, Vol. 49, Spring, pp. 33-46.