Pleasure principles: A review of research on hedonic consumption

Journal of Consumer Psychology

Volumn 23, Issue 1, 2013, Pages 2-18

  Alba, Joseph W ^a   Williams, Elanor F ^b  

^a UNIVERSITY OF FLORIDA   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Decision making; Happiness; Hedonic consumption; Pleasure

Indexed keywords

EID: 84871032567     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2012.07.003     Document Type: Review

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