Heart and mind in conflict: The interplay of affect and cognition in consumer decision making

Journal of Consumer Research

Volumn 26, Issue 3, 1999, Pages 278-292

  Shiv, Baba ^a   Fedorikhin, Alexander ^b  

^a UNIVERSITY OF IOWA   (United States)

^b WASHINGTON STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033237528     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/209563     Document Type: Article

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